24 Apr Implementation of changes to marketing strategies (two to three pages) How would you implement your recommended strategy or strategies?
assigments needs to be worked on ,
- Implementation of changes to marketing strategies (two to three pages)
- How would you implement your recommended strategy or strategies? Include a summary timeline of initial action steps in bullet list format.
- What marketing metrics will be used to track progress?
- Value creation with stakeholders (one to two pages)
- How does this marketing solution help create more value for all the organization’s stakeholders?
Explaining the Solution
You are now at PBL Step 5, where you will apply your new knowledge in a Marketing Consultant Report. In PBL Step 6, you will self-assess and reflect on what you learned in this course.
While this step’s assignment is an academic requirement for this course, this paper is a Board of Directors/Trustees-directed document. Research in this assignment needs to support key outcomes from a marketing consultant perspective. The number of required research sources is a minimum of seven and a maximum of 10.
In this Marketing Consultant Report assignment, you will recommend a revised positioning statement for organization (there is always room for improvements; no suggested changes/improvements is not acceptable). You will report on an environmental analysis for the organization. For example, which opportunities and/or threats have the most influence on the organization? Which strengths and/or weaknesses have the most influence on the organization?
Your team will also recommend necessary changes to the organization’s marketing strategies, as well as how you would implement these changes. You will also answer how your marketing solutions help create more value for all the organization’s stakeholders.
Your marketing consultant report will also respond to how the DeVoe Virtual Business Model supports your marketing solution, as well as identifying its ethical implications. In other words, how does this marketing solution demonstrate respect for customer segments with diverse backgrounds? Finally, what biblical principle(s) support your recommendation?
Instructions for Deliverable
1. Review the rubric to make sure you understand the criteria for earning your grade. You can learn more about the specific skills being assessed by reviewing the links in Problem-Based Learning Resources(new tab) .
2. Prior to working on your Marketing Consultant Report, be sure to read and review all articles and readings listed on the Problem Overview(new tab) page.
3. Please carefully review the Marketing Consultant Report Annotated Outline(Word document) , as this will be your guide for writing this assignment. Section headings are required on this assignment.
4. This assignment includes the following pages and required sections:
a. Professional cover page
b. List of contributors
c. Table of contents
d. Executive summary (one paragraph)
e. Positioning (one to two pages)
i. Organization’s mission statement
ii. Organization’s target market
iii. Organization's current positioning statement (if available)
iv. Recommended revised positioning statement for organization. Why?
f. Environmental analysis (three to four pages)
i. External factors: opportunities and threats
· Which opportunities and/or threats have the most influence on the organization?
ii. Internal factors: strengths and weaknesses
· Which strengths and/or weaknesses have the most influence on the organization?
g. Change management (two to three pages)
i. Recommended marketing strategy:
1. Which of your four proposed marketing strategies do you recommend? Why? How does your primary and secondary research support your recommended strategies?
1. What changes to the organization’s marketing strategies are necessary?
4. Implementation of changes to marketing strategies (two to three pages)
8. How would you implement your recommended strategy or strategies? Include a summary timeline of initial action steps in bullet list format.
8. What marketing metrics will be used to track progress?
1. Value creation with stakeholders (one to two pages)
9. How does this marketing solution help create more value for all the organization’s stakeholders?
1. DSB’s Virtuous Business Model (one to two pages)
10. How does DSB’s Virtuous Business Model support your marketing solution?
1. Ethical and cultural implications (one to two pages)
11. What are the ethical implications of your marketing solution? How does this marketing solution demonstrate respect of customer segments with diverse backgrounds?
11. What biblical principle(s) support your recommendation? Why?
1. Reference page in APA format
1. Appendices (Appendices are optional. For example, supporting document for recommended marketing strategy.)
1. Requirements:
1. The body of the document is to have a minimum of 11 pages and is not to exceed 18 pages, plus professional cover page, list of contributors, executive summary (one paragraph), table of contents, reference page, and any appendices.
1. Section headings are required per the Marketing Consultant Report Annotated Outline.
1. Clearly indicate the contributions of each team member.
1. Research requirement: a minimum of seven and a maximum of 10 sources. The course textbook can be used as a source in this paper, and the balance of your sources need to be sources that are not provided in this course.
1. Edit your paper. Verify that the content per the instructions is included and that all direct quotes and paraphrases have been properly cited and referenced. Review the entire paper for APA formatting and English grammar standards.
1. Retain a copy of the completed Marketing Consultant Report for your records, and one person from the team must submit the deliverable to the assignment submission page no later than the end of Workshop Seven.
1. One person from each team must post the deliverable to the group assignment submission page AND to the Showcase discussion page. When posting to the discussion, please list the names of all the team members. Your classmates will need to access your deliverable for one of the individual assessments in Step 6.
,
4/23/22, 10:18 AM Preview Rubric: Step 5 Rubric (190 Points) – 3WI2022 Virtuous Marketing (BADM-705-01B) – Indiana Wesleyan University
https://brightspace.indwes.edu/d2l/lp/rubrics/preview.d2l?ou=161017&rubricId=497339&originTool=quicklinks 1/6
Step 5 Rubric (190 Points) Course: 3WI2022 Virtuous Marketing (BADM-705-01B)
Criteria Excellent Competent Needs Improvement
Inadequate/Faili ng
Criterion Score
Revised
Positioning
/ 20
External
Factors:
Opportunities
and Threats
/ 20
20 points
19-20 points
Your revised
positioning
demonstrates
a deep
comprehension
of the
organization
and its value
creation in its
industry.
18 points
17-18 points
Your revised
positioning
demonstrates
a moderate
comprehension
of the
organization
and its value
creation in its
industry.
16 points
14-16 points
Your revised
positioning
demonstrates
a superficial
comprehension
of the
organization
and its value
creation in its
industry.
13 points
0-13 points
Your revised
positioning
demonstrates
a limited ability
to comprehend
the
organization
and its value
creation in its
industry.
20 points
19-20 points
You
demonstrated
clear, insightful
critical thinking
and provided a
detailed
analysis of the
organization's
opportunities
and threats.
18 points
17-18 points
You
demonstrated
competent
critical thinking
and provided a
basic analysis
of the
organization's
opportunities
and threats.
16 points
14-16 points
You
demonstrated
limited analysis
of the
organization's
opportunities
and threats.
13 points
0-13 points
You
demonstrated
little to no
analysis of the
organization's
opportunities
and threats.
4/23/22, 10:18 AM Preview Rubric: Step 5 Rubric (190 Points) – 3WI2022 Virtuous Marketing (BADM-705-01B) – Indiana Wesleyan University
https://brightspace.indwes.edu/d2l/lp/rubrics/preview.d2l?ou=161017&rubricId=497339&originTool=quicklinks 2/6
Criteria Excellent Competent Needs Improvement
Inadequate/Faili ng
Criterion Score
Internal
Factors:
Strengths and
Weaknesses
/ 20
Changes to
Marketing
Strategies
/ 30
20 points
19-20 points
You
demonstrated
clear, insightful
critical thinking
and provided a
detailed
analysis of the
organization's
strengths and
weaknesses.
18 points
17-18 points
You
demonstrated
competent
critical thinking
and provided a
basic analysis
of the
organization's
strengths and
weaknesses.
16 points
14-16 points
You
demonstrated
limited analysis
of the
organization's
strengths and
weaknesses.
13 points
0-13 points
You
demonstrated
little to no
analysis of the
organization's
strengths and
weaknesses.
30 points
29-30 points
You
demonstrated
clear, insightful
critical thinking
and provided
detailed
analysis for
changes to
organization's
marketing
strategies.
28 points
25-28 points
You
demonstrated
competent
critical thinking
and provided a
basic analysis
for changes to
organization's
marketing
strategies.
24 points
21-24 points
You
demonstrated
limited critical
thinking and
provided a
minimal
analysis for
changes to
organization's
marketing
strategies.
20 points
0-20 points
You
demonstrated
little to no
critical thinking
and provided
little, if any,
analysis for
changes to
organization's
marketing
strategies.
4/23/22, 10:18 AM Preview Rubric: Step 5 Rubric (190 Points) – 3WI2022 Virtuous Marketing (BADM-705-01B) – Indiana Wesleyan University
https://brightspace.indwes.edu/d2l/lp/rubrics/preview.d2l?ou=161017&rubricId=497339&originTool=quicklinks 3/6
Criteria Excellent Competent Needs Improvement
Inadequate/Faili ng
Criterion Score
Implementatio
n of Changes
to Marketing
Strategies
/ 20
Create Value / 20
20 points
19-20 points
You
demonstrated
clear, insightful
critical thinking
and provided
detailed
analysis to
implement
changes to
organization's
marketing
strategies.
18 points
17-18 points
You
demonstrated
competent
critical thinking
and provided a
basic analysis
to implement
changes to
organization's
marketing
strategies.
16 points
14-16 points
You
demonstrated
limited critical
thinking and
provided a
minimal
analysis to
implement
changes to
organization's
marketing
strategies.
13 points
0-13 points
You
demonstrated
little to no
critical thinking
and provided
little, if any,
analysis to
implement
changes to
organization's
marketing
strategies.
20 points
19-20 points
Your marketing
solution
demonstrated
a clear focus to
create more
value for the
organization's
stakeholder.
18 points
17-18 points
Your marketing
solution
demonstrated
a moderate
focus to create
more value for
the
organization's
stakeholders.
16 points
14-16 points
Your marketing
solution
demonstrated
a minimal
focus to create
more value for
the
organization's
stakeholders.
13 points
0-13 points
Your marketing
solution
demonstrated
little to no
focus to create
more value for
the
organization's
stakeholders.
4/23/22, 10:18 AM Preview Rubric: Step 5 Rubric (190 Points) – 3WI2022 Virtuous Marketing (BADM-705-01B) – Indiana Wesleyan University
https://brightspace.indwes.edu/d2l/lp/rubrics/preview.d2l?ou=161017&rubricId=497339&originTool=quicklinks 4/6
Criteria Excellent Competent Needs Improvement
Inadequate/Faili ng
Criterion Score
DeVoe
Virtuous
Business
Model
/ 20
Ethical and
Cultural
Implications of
Recommendati
ons
/ 20
20 points
19-20 points
You
demonstrated
clear, insightful
critical thinking
and provided
detailed
analysis about
how the
DeVoe
Virtuous
Business
Model
supports your
marketing
solution.
18 points
17-18 points
You
demonstrated
competent
critical thinking
and provided a
basic analysis
about how the
DeVoe
Virtuous
Business
Model
supports your
marketing
solution.
16 points
14-16 points
You
demonstrated
limited critical
thinking and
provided a
minimal
analysis about
how the
DeVoe
Virtuous
Business
Model
supports your
marketing
solution.
13 points
0-13 points
You
demonstrated
little to no
critical thinking
and provided
little to no
analysis about
how the
DeVoe
Virtuous
Business
Model
supports your
marketing
solution.
20 points
19-20 points
You
demonstrated
clear, insightful
critical thinking
and provided
detailed
analysis of
ethical
implications.
18 points
17-18 points
You
demonstrated
competent
critical thinking
and provided a
basic analysis
of ethical
implications.
16 points
14-16 points
You
demonstrated
limited critical
thinking and
provided a
minimal
analysis of
ethical
implications.
13 points
0-13 points
You
demonstrated
little to no
critical thinking
and provided
little to no
analysis of
ethical
implications.
4/23/22, 10:18 AM Preview Rubric: Step 5 Rubric (190 Points) – 3WI2022 Virtuous Marketing (BADM-705-01B) – Indiana Wesleyan University
https://brightspace.indwes.edu/d2l/lp/rubrics/preview.d2l?ou=161017&rubricId=497339&originTool=quicklinks 5/6
Criteria Excellent Competent Needs Improvement
Inadequate/Faili ng
Criterion Score
Quality of
Writing
/ 1010 points
9-10 points
You
demonstrated
clear, insightful
critical thinking
and provided a
level of
exceptional
quality in your
writing. Your
sentence
structure is
complete with
correct
spelling,
punctuation,
and
capitalization
and varied
diction and
word choices.
8 points
7-8 points
You
demonstrated
competent
critical thinking
and provided a
level of
moderate
quality in your
writing. Your
sentence
structure has
minor errors
(fragments,
run-ons) with
correct
spelling,
punctuation,
and
capitalization
but limited
diction and
word choices.
6 points
You
demonstrated
less than
competent
critical thinking
and provided a
level of limited
quality in your
writing. Your
sentence
structure has
several errors
in sentence
fluency with
multiple
fragments/run-
ons and poor
spelling,
punctuation,
and/or word
choice.
5 points
0-5 points
You
demonstrated
little to no
critical thinking
and provided a
level of
minimal quality
in your writing.
Your sentence
structure has
serious and
persistent
errors in
sentence
fluency,
sentence
structure,
spelling,
punctuation,
and/or word
choice.
4/23/22, 10:18 AM Preview Rubric: Step 5 Rubric (190 Points) – 3WI2022 Virtuous Marketing (BADM-705-01B) – Indiana Wesleyan University
https://brightspace.indwes.edu/d2l/lp/rubrics/preview.d2l?ou=161017&rubricId=497339&originTool=quicklinks 6/6
Total / 190
Overall Score
Criteria Excellent Competent Needs Improvement
Inadequate/Faili ng
Criterion Score
APA Citation / 1010 points
9-10 points
Your
assignment has
all sources
correctly cited
and is in APA
format.
8 points
7-8 points
Your
assignment
lack APA
format with
several sources
incorrectly
cited.
6 points
Your
assignment
lacks APA
format with
many sources
incorrectly
cited and/or
not cited.
5 points
0-5 points
Your
assignment
lacks APA
format with
almost all
sources
incorrectly
cited and/or
not cited.
Excellent 175 points minimum
Competent 156 points minimum
Needs Improvement 137 points minimum
Inadequate/Failing 0 points minimum
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