29 Apr The question and the sources you will need to complete this assignment are in attachments it wouldnt let me upload regularly so had to do i
The question and the sources you will need to complete this assignment are in attachments it wouldnt let me upload regularly so had to do it this way
Exam Content
This week, you will finalize your presentation from Wk 5 by designing a deployment plan to promote your innovation project to the executive team of your organization.
Create a 10- to 15-slide presentation to add to your Wk 5 individual assignment.
Prepare an introduction or executive summary.
Develop a deployment strategy and schedule for introducing the innovation project to the market.
Determine key go-to-market considerations, which may include plans for:
Advertising
Marketing
Sales channels/distribution
Communications or promotion
Estimate the cost and analysis for:
Development or manufacturing
Delivery
Infrastructure and product support
Estimate high-level financial considerations, including the potential size of the market for the company and profitability.
Justify the innovation investment.
Determine alternative investments or a non-investment (i.e., what if the executive team disapproves the project?).
Determine future product plans, evolution, etc. (e.g., what's next for this product in the market?).
Conclude with a recommendation or call-to-action statement.
Submit your assignment — the entire presentation that includes what you built in Wk 5.
Resources
,
Implementation Plan
Student Name
Institution Affiliations
Professor’s Name
Due Date
Innovation Project
The innovation project for Nokia is Cross-platform development
The cross-platform development refers to the process of developing software services or products for different software environments or platforms (Majchrzak et al., 2018, p.5736).
Nokia can use the cross-platform development to revolutionize the application development and accommodate multiple operating systems for one product or application.
Through the use of cross-platform development, the company can develop applications that can run in all platforms of mobile phones.
The cross-platform development can play a crucial role in enhancing and improving consumer satisfaction and user engagement.
Investing in the cross-platform development products and services will also help the company realize its corporate international reach.
The most successful organizations are those that are more innovative and creative. For corporate survival and success, Nokia can pursue the cross-platform development which enables a software product or application to work well in multiple digital environments. Nokia company can pursue this capability to sell software for different proprietary operating system. For example, the company can develop applications that are compatible with multiple operating systems and that can run on different platforms like tablet, Smartphone, wristwatch, or PC. The cross-platform development can potentially help the company develop mobile applications within the set time and budget without compromising on the quality (Majchrzak et al., 2018, p. 5736).
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Consumer Problem
Majority of mobile users use either iOS or android as their main operating system and the cross-platform development can help Nokia develop solutions that can satisfy the needs of the two groups (Shevtsiv & Striuk, 2021, p.76)
The cross-platform development eliminates the limitations that single platform have on businesses.
Single platforms provides an organization with a limited market reach
For single platforms, the applications are developed specifically for windows, android, or iPhone and therefore the users can not use an application for different platforms.
Cross-platform allows businesses to launch one application on different platforms allowing a large market reach that otherwise can not be achieved when one is using a single platform application.
The cross-platform development solves the limitation of market reach that single platforms have on companies. The cross-platform development allows consumers to use a single software product or application across different digital platforms. With advancement in technology, companies should use applications that appeal to all consumers using Android and iOS regardless of whether they are using a tablet and Smartphone. As a result, this can help businesses reach out to a large number of customers which can potentially translate to higher profit margins.
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How the Project Aligns with the Company’s Strategy
Selection of the mobile application development platforms can potentially break or make a company’s strategy.
Cross-platform development is a project that aligns with the competitive strategy of Nokia as it helps the company leverage its competitive strategy for attaining superior performance in the industry.
The competitive strategy of Nokia is among its long-term action plans directed towards obtaining a competitive advantage over its competitors.
Cross-platform development can help the company balance experience and resources and help the company achieve and maintain a competitive advantage.
Aligning information technology with corporate strategies helps inform and guide decision-making and allows employees to work towards the same objectives. Because the cross-platform development aligns with the company's competitive process, the project will likely become valuable in enhancing organizational effectiveness and agility and helping it obtain and retain a competitive advantage. A competitive strategy is an action plan of a company for it to acquire a competitive edge over its competitors in the industry. It is focused on achieving a strategic position and generating a high Return on Investment (ROI). Focusing the information technology efforts on the company's competitive strategy can help all employees believe in IT's value and capability in helping the company achieve a competitive edge.
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Target Consumer
The target consumers of the applications that the company will develop using cross-platform development are the enterprises.
Cross-platform development can help the company develop innovative and entertaining high-tech mobile applications that can help improve business activities and human life.
Cross-platform development is a corporate-savvy way that enterprises can use to address the needs of consumers effectively.
The company can develop applications using cross-platform development that enterprises can use to make their businesses available to a broader audience.
The digital space continuously shifts, with computers and applications taking over businesses. As a result, applications provide growth opportunities for businesses, and their use has dramatically surged over the years. Therefore, Nokia can develop applications using cross-platform development and help the enterprises increase their market reach. The company should be focusing on the undiscovered horizons and possibilities that are likely to occur with the continuous use of applications.
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Pricing Strategy
Nokia can use a skimming price strategy to set prices for the applications developed using cross-platform development.
The strategy involves setting a product’s price as high as the market can tolerate and then lowering the costs over time.
The strategy will help the company capitalize on consumers that will adopt the application early.
The pricing strategy will also help the company undercut future rivals because they will be joining an already established market.
Businesses use different methodologies and processes to set prices for their services and products. Adopting an effective pricing strategy allows firms to solidify their position by building trust with their consumers and meeting their business objectives. For example, Nokia sets the prices of its products competitively to cover its margins and ensure revenue maximization. The company can use price skimming for the cross-platform development based applications to skim the top of the market through high prices and lower the prices to reach all consumers.
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Potential Market Size
The implementation of the cross-platform development project is likely to help the Nokia brand increase its market size to about 18% of the total share in the industry
The cross-platform development can help the company obtain a competitive advantage and increase its share in the IT network market.
The company had an 18% market share in the second quarter of 2021 (Fleming, 2020).
An increase in the market size can help the company become the leading provider in the network market in the Asia Pacific region, North America, and Europe.
The increasing competition calls for more innovativeness in corporate practice. Technological advancement, globalization, and other factors have a highly competitive business environment. Organizations like Nokia have to be innovative and creative to survive in the competitive environment. Implementing the cross-platform development project can potentially help the company increase its market size to about 20%. In the second quarter of 2021, Nokia was the second-largest company in the industry in terms of market share, has it held 18% of the market share (Fleming, 2020). Nokia is a crucial player in IT networks, and adopting cross-platform development can help it become the leading provider in the network market, increasing its market size globally and in its key regions, including the Asia Pacific region, Europe, and North America.
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Potential Competition
The mobile phone sector is an innovative segment, and therefore, Nokia faces potential competition because companies in the industry are developing innovations for success and survival.
The competitors of Nokia include
Huawei
Samsung
Apple
Siemens
Industry competition involves organizations that sell similar services or products. All companies have competitors, and sometimes competition in a sector is intense that organizations have to fight for potential consumers by implementing strategic plans. Competition is a good thing that challenges companies to improve their services and products. The competition for app development is increasingly becoming severe as businesses focus on obtaining the best out of their projects. The competitors of the Nokia brand include Apple, Google, Huawei, Samsung, and Siemens.
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Strategies for Intellectual Property Protection
Nokia can take different strategies for intellectual property protection, including
Registering copyrights, patents, and trademarks
Registering products, domain names, or business
Creating confidentiality, licensing or non-disclosure contracts for partners and developers
Implementing security measures
Avoiding joint ownership
Intellectual property protects all the original designs, ideas, inventions, creative work, and discoveries that organizations or individuals produce. Technology has made for people to distribute and access information which poses a threat of copycats, thieves, and infringers. Nokia can protect its project designs and ideas by Registering copyrights, patents, and trademarksregistering product, domain names, or business, creating confidentiality, licensing or non-disclosure contracts for partners and developers, implementing security measures, and avoiding joint ownership.
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Development Strategy and Schedule for the Innovation Project
Implementing a cross-platform development should involve a development strategy that can help the company identify the strategic option, select the most promising and decide on how resources can be allocated effectively.
The development strategy for this project will include establishing the right tools for the project.
There are different tools that developers use in cross-platform development (Shah et al., 2019, p.3)•Finding the right tools that will give the company the ability to develop applications for android and iOS can take three months.
The world is increasingly becoming more connected and mobile than ever before. Cross-platform development is among the better ways to reduce development costs. Therefore the Nokia brand must have a good development strategy for the project's success. The development strategy for the project is to identify the best tools for cross-platform development that can help the company develop high-quality, cost-effectively and quickly applications. There are different tools for cross-platform development, and therefore, a company should choose the best tools to help build applications that meet consumer demands (Shah et al., 2019, p.3).
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References
Fleming, e. (2020). What is the market share of Nokia? – Sidmartinbio. retrieved 23 April 2022, from https://www.sidmartinbio.org/what-is-the-market-share-of-nokia/
Majchrzak, T. A., Biørn-Hansen, A., & Grønli, T. M. (2018). Progressive web apps: the definite approach to cross-platform development?.
Shah, K., Sinha, H., & Mishra, P. (2019, March). Analysis of cross-platform mobile app development tools. In 2019 IEEE 5th International Conference for Convergence in Technology (I2CT) (pp. 1-7). IEEE.
Shevtsiv, N., & Striuk, A. (2021). Cross platform development vs native development. CEUR Workshop Proceedings.
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