aration

You will need to use the following template to complete this activity:

• SWOT Analysis Template [DOCX].

A SWOT analysis is a fact-based framework to analyze both your internal and external environment. 

Some of the common areas to address in the strengths portion of a SWOT analysis include: 

• Company’s assets. 
• How company and offerings are different from competitors. 
• Unique resources the company can access.

Some of the common areas to address in the weaknesses portion of a SWOT analysis include: 

• Having fewer resources than competition in human resources, patents, copyrights, and trademarks.
• Financial considerations, such as cash flow.

Some of the common areas to address in the opportunities portion of a SWOT analysis include: 

• Having a sustainable competitive advantage.
• Having a unique selling proposition.
• Having exclusive relationships with suppliers or distributors.
• Ability to fill a gap for underserved or underdeveloped market need.

Some of the common areas to address in the threats portion of a SWOT analysis include: 

• Potential entrants into market.
• Steady supply of raw materials at consistent price.
• Political, economic, social, and technological (PEST) factors.

Review the Southwest Airlines Co. SWOT Analysis.

Instructions

Please complete the following: 

• Using the template provided, complete the SWOT analysis matrix for your company, identifying three strengths, three weaknesses, three opportunities, and three threats. 
• Below the SWOT analysis matrix in the template, provide a rationale for each strength, weakness, opportunity, and threat you identified in your SWOT analysis.