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Touristic animation

Anabela Monteiro 2021/2022

May 2022

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Tourism Animation

▪ Tourism animation is born from the contemporary tourist who seeks a

participative tourism, which provides him with various emotions and contribute

to raise his satisfaction levels (Silva, 2013).

▪ Tourism animation is desirably, in a logic of sustainable tourism, a cultural, social

and economic activity that involves communities and tourists in multifaceted

and complementary activities that are embodied in spaces of growth and

individual and collective emancipation of all involved.(Almeida & Araújo,

2017)

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© Copyright Universidade Europeia. Todos os direitos reservados

“Tourist are now more than ever travelling further in search of a new and unusual experiences”.

Brent Ritchie (2003)

Animation is a word originating from the

Latin “animare” which means

"to animate the soul".

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Strengths of Tourism Animation

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Tourist entertainment has been growing, and

increasingly has the important characteristic as a

motivator to travel.

A strong component when selecting a destination.

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"The great contribution of cultural animation is to concretely

implement a sense of revolution related to the breaking of

monotony and the construction of a radical idea of freedom of

choice. And this is not only about an individual process of

choice, but the implementation of an alternative collective

construction."Mello (2018, p. 417

)

Tourism animation is desirably, in a logic of sustainable tourism,

a cultural, social and economic activity that involves

communities and tourists in multifaceted and complementary

activities that are embodied in spaces of growth and individual

and collective emancipation of all involved.

(Almeida & Araújo, 2017)

© Copyright Universidade Europeia. Todos os direitos reservados

Características da Animação Turística Attractive – Should seek to draw attention and arouse curiosity causing impact;

Adequate – It must be directed, with defined objectives and adequate strategies, the technical support

must always be above expectations;

Timely – It must happen at opportune moments, studied and programmed (time, place, number, stimuli,

etc…) in order to generate optimal satisfaction;

Diversified – It must reach a multiplicity of stimuli, avoiding monotony or repetition, it must be effective

and dynamic;

Controlled – It should be confined to the space and environment known and controlled by those who

promote it;

Secure – It should provide satisfaction and never worry

Profitable – It should, at least, try not to be a cost. 8

Characteristics of Tourism Animation

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Benefits of implementing a tourism animation plan

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Differentiation and

Dynamics of the Touristic Product

Competitive advantage, sustainable and increases the quality of the tourist experience

Projection of the tourism product and local identities

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Impacts of Tourism Animation

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Economic

Sociocultural

Psychological

Political

Physical and Environmental

Business and Tourism

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Impacts of Tourism Animation

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Impact Positive Negative

Economic Increase in income

Job creation

Price rises

Property speculation

Sociocultural Greater evidence of regional

values and traditions

Modification of community

structure

Psychological Development of national

and local pride and

community spirit

Culture clashes

Political International projection of

recognition of the region as

an investment location

Exploration of the resident

population to satisfy the

ambitions of political elites

Physical and Environmental Infrastructure development

Conservation and recovery

of resources

Ecological damage

Space degradation

Trade and Tourism Creation of new

accommodation and

attractions for tourism

Negative reactions to the

arrival of new players

Tourism animation "can be pointed out as a factor of high importance for the economic development of the region where it operates, such as through the creation of jobs at local level and complementary income for

host communities, by increasing the length of stay and spending of tourists" (Parreira, 2015, pg19).

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The management of Tourism Animation

• Tourism Animation Management is the competence to manage the clients' emotions, existing resources at the destination and the region's development. There are several factors that can influence its management:

• Motives and needs of the tourist;

• Origin, culture and history of the tourist;

• Ethics and religion of the tourist;

• Destination diversification and resources

• Destination's relationship with the tourist market;

• Destination limitation and resources;

• Acceptance of the resident community;

• Legal and economic norms regulating the area.

The management of Tourism Animation is to ensure the viability of the activity without exhausting the resources in order to reach the rupture or saturation in order to give value to the satisfaction of tourists.

Achieving the desirable objectives is necessary in the first line, identify the main objective, what is intended to offer and what end result is expected to achieve.

For a strategic and participatory planning is essential to observe what is around.

Planning must comply with methodologies and management processes, which promote the value chain, involving public and private entities that directly and / or indirectly related to the tourism sector.

The management of Tourism Animation is decisive in advancing competitiveness through competence and success

The Animation Manager

The manager of the Tourist Animation is responsible for the supervision from the idealization, planning, execution

and evaluation, always bearing in mind the functions and phases of the TA. It is the leader who organizes, manages

and coordinates the entire logistical process of the activity.

The manager of the Tourist Animation has a plurality of functions that materializes in a vast field of action, which

assists in the demarcation of the tourist destination:

• Promoter and consultant of outlined activities.

• Is aware of and understands the segment's needs

• Attentive both individually and collectively (team of collaborators)

• Is a vitalizing element in "Tourism systems", is a professional with a critical sense and uses strategy as a working tool • Is a leader with specific technical skills that provide tools to overcome any difficulty, finding solutions, always

bearing in mind the welfare of the individual and collective

• Is aware of the values, ethics, practices and traditions that surround him/her both internally (employees) and

externally (tourist destination)

• Integrating personal differences to create a group dynamic (personal – collective)

• Is attentive to and perceives the involvement of the elements, assesses all perspectives • Is an aggregator and bridge between various elements

• Is a builder of the showcase of the tourist destination

Planning –

What is the outlook for the

future,

what is feasible, possible,

important and necessary;

How to idealise a promising

future;

Which processes are

necessary to reach the desired

goal.

Planning is not an easy task, but it is essential for achieving goals and

objectives.

Planning outlines the objectives to be reached and how to get there.

Basic questions you should ask initially:

Animation managers should not have the exclusivity to plan alone, they

should gather their staff to analyze all perspectives.

The difference of opinion is not a barrier, but rather a facilitator of

solutions.

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Design thinking (DT) in Tourism Animation planning

DT is a collective and collaborative way of exposing ideas, where visions and perspectives are explored for the search of

solutions. A creative way of clarifying solutions, without ever forgetting that understanding the human being is at its

core.

DT in tourism animation promotes the offer attending the real needs of the tourist, helps to reduce mistakes with

prototyping and verifications before the final proposal. DT is a tool that assists in the design of the tourism experience.

• Pillars of DT in tourism:

• Research – knowing the problem

• Synthesis – defining the problem

• Design – develop and create possibilities

• Testing – prototype of the offer

• Implementation – tourism offer in the market

Well executed planning follows several items:

– Viability – achievable objectives;

– Adequacy – development in harmony with the objectives;

– Coherence – the plan may have several "sub-plans", but

they should have unity among themselves;

– Malleability – adaptation to the circumstance/unforeseen;

– Precision – exclude ambiguities.

Planning also requires attention to aspects that run from the embryonic phase to the closure of the activity, such as:

Before

Coordination of the program

Choosing the staff by skills and functions

Organizing the staff

Organizing the spaces

Checklist and timetable

Scheduling of activities

Listing of technical equipment and material

Development of communication

Pre-activity

Check list – verification if everything is prepared

Meeting with the team, each element should know what must be done, where, how, why and when.

30/03/2022Autoria de Anabela Monteiro

During

Ongoing control and coordination (when, how much, how and where)

Inspection of compliance with the program

Keeping an eye on what is happening

Managing stakeholder expectations

After

Evaluation of the procedures carried out to analyze the success or failure of the activity

Checking points to enhance and correct

Evaluation of the activity/satisfaction of the participants

Debriefing – analysis of all procedures in order to analyze what was done successfully and

what was not.

Participant segmentation

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Example of a Buyer persona (ideal buyer): Jorge

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The activity could have two sides, one that contemplates the adventure and one that satisfies his family needs.

Jorge likes adventure, so we must design a program that satisfies this aspect. But he is a person who uses the

Internet as a source of information and prefers to stay loyal to brands. On another point, he says that family is

very important and should be separated from professional life. Jorge is also a good fork! Jorge contacted your

company to find an activity. How to build an attractive activity for Jorge? How to combine all his characteristics?

• Proposal:

• Duration: 2 days

• Place: Pena Aventura (Gerês)

• Accommodation: Quinta Travessa – Gerês | Stay at Typical Family House

• 1st day

• 10h00 – Reception of the participants

• 10h30 – Presentation of the Family Adventure Program

• Alpine Coaster

• Alpine Coaster Kids

• Adventure Kids Course (from 5 to 11 years old)

• 11h00 – Beginning of the Activity

• 13h00 – Picnic at the picnic area

• 2.30 p.m. – Activity for Jorge "Fantasticable”

• 14h30 – Activity for his son "Children Adventure Tour”

• 2.30 p.m. – Activity for his wife "Beauty treatment with honey

• 16h30 – End of activities and return to Quinta Travessa – Gerês

• 20h00 – Dinner at the Quinta's restaurant with typical cuisine.

• 2nd day

• 9h00 – Breakfast by the garden with swing hammock

• 10h30 – Walking tracks to discover the heritage

• 13h00 – Lunch at the Farm by the swimming pool

• 16h00 – Time to swim in the pool

• 19h00 – End

• Disclosure: As Jorge is a regular internet searcher, it is essential to have available on all social networks, website and others. The hashtags should reflect the words that will most attract Jorge, for example: #adventure#family#gastronomy#nature

What is the relationship between tourist animation and

the tourism product?

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"Tourism animation is a component of the existing tourism offer and

product in a given place, which is aimed at satisfying the needs of

visitors.“ (Paulo Carvalho, 2017)

Events in the local economy and "economic multiplication"

Economic

diversification;

Professional

qualification

Employment; Infrastructures,

equipment and

accessibility;

The offer of

complementary

services;

The direct

economic effect

of organizing

events;

The collateral

economic effects

after the

organization of

events.

Combating

seasonality

16-11-2015

Substantive History – Exercise

Objective: This is a moment of relaxation in the middle or at the beginning of a

working day. It also helps to develop creativity and the ability to work in a group. For

how many people: Teams of 3 or 4 people (three people will be the judges).

Required materials: A sheet of paper with 20 nouns, 10 adjectives and 5 verbs for

each group. Paper and pens to write down the story they have invented.

Description of the game: Each team has to invent a story in which the words written

on the sheet of paper appear, in the sequence in which they are written down. The

nouns and adjectives must have the most different meanings to make the story very

interesting. The coordinator explains what needs to be done and the groups have

five minutes to prepare their story. Each group reads their story aloud to the others.

The team that best respects the sequence given on the sheet, that uses all the

words, that has made up the story within the time limit, wins. EXAMPLES OF ADJETIVES:

beautiful, tasty, fried, wonderful, angry, dirty, smelly, transparent, bluish. EXAMPLES OF

VERBS: eat, fall, cry, fish, sweep.

10 adjectives: tall, determined, funny, boring, ironic, reliable,

conservative, happy, curious, dedicated, dumb, slender,

smart,

20 nouns: table, car, tree, ship, organ, bone, wine, rose, egg,

rubber, plate, cup, vase, mountain, saw, river, planet,

country, hurricane, storm.

5 verbs: talk, want, start, bring, drive

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