Joel Bolton, Ph.D. MGT660 Syllabus Fall 2022

Page 7 of 14

APPENDIX B – Firm Project

Imagine that you have been hired to consult a Fortune 500 firm. The firm needs strategic advice related to external and internal problems. Your task is to identify the problems and propose solutions. Some of the executives did not attend business school at USM, so you will need to provide clear and comprehensive explanations for your recommendations. If you impress them, you will collect your fee and probably be invited for future engagements. If not, you have wasted valuable time and injured your professional reputation with many involved parties. You might even lose your apartment. I am giving you the freedom to choose your own firm for this project, but no two students will analyze the same firm. You are limited to the 2021 Fortune 500 (see list under the Documents module in Canvas), and you must email me your “Top 5” list of prioritized choices as soon as possible. The first student to choose a firm (as evidenced by time/date stamp on the email to [email protected]) will get to analyze that firm. The deadline for choosing your firm is 9/18/2022. You may use any source of information and must document your sources and references appropriately. The finished product will be an original analysis paper that will ultimately be the primary content of your Presentation. The Firm Project paper must be submitted electronically through the Turnitin Assignment link found in the Canvas writing module by 11:59pm on 11/20/2022. The required format of the paper is as follows: 12-point Times New Roman font, double-spaced, margin of 1” on all sides, and page numbers in the lower right corner of each page. The paper should be consistent and compliant with APA, MLA, or some such other common writing standard for manuscripts in an academic context. You must use current firm-specific accounting data (as of 12/31/2021 if available) as appropriate for the firm analysis. The length of the properly formatted Firm Project document should be approximately 20-25 pages. Project Outline

1. Situation Analysis (40%) a. SWOT Analysis (20%) – Strengths, Weaknesses, Opportunities, Threats

i. In table form, present a 2×2 matrix which displays the top two entries that are relevant to your focal firm in each of the four categories

1. This will require one 2×2 table (see example at right).

ii. In paragraph form, explain the items in section 1.a.i. above.

b. Firm-level trend analysis (20%) i. In table form, present data from the

focal firm and two industry competitors (from same 4-digit SIC) with four important financial ratios over at least four years.

1. For more information, drill down to 4-digit SIC at https://www.barchart.com/stocks/sectors/industry-rankings/sic

ii. In paragraph form, explain the data trends in section 1.b.i. above.

positive negative

Strengths Weaknesses (example #1) (example #1) (example #2) (example #2)

Opportunities Threats (example #1) (example #1) (example #2) (example #2)

SWOT Analysis – Market:Ticker

in te

rn al

ex te

rn al

Joel Bolton, Ph.D. MGT660 Syllabus Fall 2022

Page 8 of 14

2. Identify and explain management problems and solutions in the focal firm (60%) a. External environment: Choose one problem from any two of the following areas:

i. Political factors ii. Economic factors

iii. Sociocultural factors iv. Technological factors v. Ecological factors

vi. Legal factors b. Internal environment: Choose one problem from any two of the following areas:

i. CEO, Executives, Corporate Officers, Board of Directors ii. Corporate culture, Organizational structure

iii. Operations iv. Marketing v. Human Resources

vi. Finance vii. Accounting

viii. Information Technology ix. Research and Development

c. You will identify a total of FOUR problems: two external and two internal. d. Why does each of the four identified problems exist?

i. Who are the stakeholders involved in each problem that you have identified? 1. There MUST be at least two stakeholders involved for a problem to exist

in the first place. a. Examples include: Investors, Creditors, Customers, Suppliers,

Employees, Partners, Governments, Communities, Media, etc. ii. What are the competing demands of the stakeholders involved?

1. Stakeholders must have competing (mutually exclusive) demands for a problem to exist.

a. If mutually exclusive demands of involved legitimate stakeholders do not exist, then the “problem” is not worth management’s attention to address and resolve and is, thus, NOT a real problem.

iii. For each problem, is the firm pursuing the best strategic solution? 1. If yes, then IDENTIFY, EXPLAIN, and DEFEND the firm’s choice. 2. If no, then IDENTIFY, EXPLAIN, and DEFEND a better strategy.

e. Predict the future of EACH problem and solution. i. If the global economy contracts, how should each strategic solution be shifted?

ii. If the global economy expands, how should each strategic solution be shifted? NOTE: Do not forget your role in this imagined assignment. You are a consultant who has been hired to identify problems and propose strategic solutions. You are NOT a cheerleader or a public relations manager or an internal sales champion or a member of the human resources staff. You should be cool and dispassionate as you analyze the firm. Your singular focus is the sustained competitive advantage of the firm that has hired you. The fact-based realities of global business are not always nice and happy and covered with unicorns and rainbows. As you do the hard and necessary work to create value for the firm and its stakeholders, keep in mind that your solutions may ruin someone’s year. So be it. Be the smartest person in the room… The one the firm cannot imagine life without. #MBA #ToTheTop

Joel Bolton, Ph.D. MGT660 Syllabus Fall 2022

Page 9 of 14

APPENDIX C – Presentation Follow these instructions for completing the Presentation.

1. Prepare the Presentation such that it is approximately 10 minutes in length.

a. The minimum length is 8 minutes, and the maximum length is 12 minutes.

b. The content for the presentation should be as follows:

i. Comprehensive analysis of external problems

ii. Comprehensive analysis of internal problems

c. NOTE: Speak of the history of the firm only insofar as it directly relates to your analysis. 2. Record a digital video of yourself making the presentation.

a. You must be fully visible in the video frame.

b. If you choose to use presentation software (Microsoft PowerPoint, Prezi, etc.), these

materials must be visible in the video frame.

c. If you are using a smartphone to record your presentation, make sure that the video

orientation is such that you do not appear rotated or upside-down.

i. For example, my iPhone makes the best videos for PC viewing when the phone

is tilted counter-clockwise (“landscape” to the left).

d. Depending on your resource position and creativity, you may feel the need to enlist

assistance in completing this video. Perhaps you lack equipment or labor to successfully

achieve the goal. For best results, it is recommended that you devise and implement an

optimal strategy. To the top!

3. Upload your digital video to https://vimeo.com/

a. Uploading your video at this Web site will require that you sign up for a free account.

i. If you prefer to use YouTube (or similar) platform, please do so. Vimeo works

well in my experience, and it is very easy to use.

b. Before uploading, you will likely need to compress the video. Software-specific details

can be found under the “Tutorials” at https://vimeo.com/help/compression

i. Windows users typically have “Windows Live Movie Maker” already installed,

and Mac users typically have “iMovie” already installed. Use these programs or

whichever software you want to use.

ii. The SD (standard definition: 2000kbit/s) level of compression is adequate for

our purposes and will make your digital video quicker to upload. You may prefer

to go with higher definition such as 5000kbit/s, but that is up to you.

4. After your digital video has completed uploading (which may take a while depending on your

connection speed), Vimeo will provide a URL for your video. Please post the URL on our

Presentations discussion board located in Canvas. This will allow the Professor and your fellow

students to view and evaluate your class presentation.

5. Presentations are due on 11/28/2022. Each student will then have several days to view and rank

the Presentations of their peers (excluding their own Presentation). The task of ranking

competent and nearly equal performers is a difficult and necessary part of strategic leadership

in a global context. Peer rankings are due on 12/7/2022.

Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Ask A Question and we will direct you to our Order Page at WriteEdu. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.

Do you need help with this question?

Get assignment help from WriteEdu.com Paper Writing Website and forget about your problems.

WriteEdu provides custom & cheap essay writing 100% original, plagiarism free essays, assignments & dissertations.

With an exceptional team of professional academic experts in a wide range of subjects, we can guarantee you an unrivaled quality of custom-written papers.

Chat with us today! We are always waiting to answer all your questions.

Click here to Place your Order Now