11 Oct NETFLIX? Competencies In this project, you will demonstrate your mastery of the following competencies: Determine how an organization gains a competitive advantage Determine organiza
NETFLIX
Competencies
In this project, you will demonstrate your mastery of the following competencies:
- Determine how an organization gains a competitive advantage
- Determine organizational risk and growth opportunities in order to develop a strategic plan
- Defend business decisions in support of an organization’s strategic plan
Scenario
It’s the moment of truth: your opportunity to demonstrate why your new product or service is worth funding. You have done the research and know that the funding you seek can be a game changer for the company. Not only will it produce revenue and profitability, but more importantly, it will strategically set the company apart from its competition.
You just have to convince senior management.
In preparation, you have created a checklist for yourself to use in compiling information that includes research, feasibility of the idea via the BMC, scope of project (timeline included), project risk mitigation, DEI, CSR, and 24-month pro forma.
You know that anything can happen in a funding pitch. With this in mind, you are prepared to answer questions that encompass all aspects of the project.
Directions
Create a pitch for funding. In this pitch, you will have to convince senior management to greenlight the new product or service. Aspects of the pitch that must be addressed:
- Value proposition: Describe the company’s current value proposition in the market.
- Describe the selected company’s main product or service.
- Discuss the company’s overall strategic plan.
- Competitive advantage: Describe the competitive advantage the company will gain by funding the project.
- Describe how you discovered an opportunity to do something better than your competitors.
- Determine how the new product or service shifts the value proposition of the company.
- Risks and opportunities: Establish the risks and growth opportunities of the company.
- Determine if the new product or service could disrupt the current industry.
- Identify the risks associated with the development of this new product or service.
- Growth opportunities: Describe the areas of potential growth for the company.
- Identify the growth opportunities within the company.
- Explain how the competitive advantage allows for growth.
- Distinguish as a new product or innovation: Distinguish the new product/service as an innovation or improvement on an existing product/service.
- Determine if the product or service fits within the capabilities of the company.
Note: a company’s SWOT analysis or 10-K is an indicator of whether the new product or service could be feasible. - Explain how the new product or service adds to the portfolio of the company.
- Determine if the product or service fits within the capabilities of the company.
- Target segment: Describe the targeted segment.
- Identify the target customer.
- Explain your blue ocean strategy.
Note: The new market is identified here.
- Speculate sales: Speculate on the projected sales.
- Justify your product or service by the numbers; discuss your projected revenue gain.
Note: it MUST have an ROI that justifies the project for investors and/or senior management. - Explain the risks associated with projected sales.
- Justify your product or service by the numbers; discuss your projected revenue gain.
- Speculate profitability: Speculate on the profitability of your proposed product or service.
- Determine if the project is profitable.
Note: In this pitch for funding, senior management has to know that the project, based on market research, is speculated to be profitable. Use the company’s current income statement to project how the company’s profitability will be affected. Look to other companies in the marketplace with products or services similar to the one you are proposing as a basis for your projections. Note: these numbers are purely speculative. - Determine the impact on the functional areas of the business (accounting, marketing, sales, and so on).
- Determine if the project is profitable.
- CSR plan: Outline the plan to service the community or customers that purchase the product or service.
- Discuss how the idea demonstrates corporate social responsibility (CSR).
- Identify what the company has invested in as it relates to the communities they serve.
- Discuss how a good CSR plan helps the company gain competitive advantage.
- DEI plan: Summarize how the project will include a variety of perspectives to get a better unique value proposition.
- Determine if the company has a corporate culture built on DEI.
- Discuss how the project’s DEI plan fits into the company’s overall strategic plan.
What to Submit
To complete this project, you must submit one of the following: Funding pitch script
Your script should be written as if you were delivering the speech, submitted as a 7- to 8-page Word document. Sources should be cited according to APA style.
BUS 400 Module Six Assignment Template 24-Month Pro Forma
Netflix.com
|
Previous Fiscal Year |
24-Month Projections |
|
|
Sales |
$ 29,697,844 |
$ 32,667,628.40 |
|
Cost of goods sold |
$ 17,332,683 |
$ 19,065,951.30 |
|
Gross profit |
$ 12,365,161 |
$ 13,601,677.10 |
|
Selling expenses |
$ – |
$ 10,000 |
|
Administrative expenses |
$ 3, 896,767 |
$ 4,286,443.70 |
|
Total operating expense |
$ 23, 503.34 |
$ 25,853.67 |
|
Income from operations |
$ 6,194,509 |
$ 6,813,959.90 |
|
Other income |
$ – |
$ 15,000 |
|
Income before tax and interest |
$ 6,194,509 |
$ 6,813,959.90 |
|
Other expense (interest) |
$ 765,620 |
$ 842,182.00 |
|
Income before income tax |
$ 5,840,103 |
$ 6,424,113.30 |
|
Income tax expense |
$ 723,875 |
$ 796,262.50 |
|
Net income |
$ 5,116,228 |
$ 5,627,850.80 |
Explanation of Assumptions
In the next 24 months, the company will introduce the weekend subscription, which will generate extra income. Therefore, I have assumed that the company will increase its revenue by 10 % in the period. Also, other expenses will increase by 10 %. Also, in the last fiscal year, the company had no sales or other expenses. Thus, I assume that through the introduction of the weekend subscription, the company will have to incur additional costs in the next 24 months.
The weekend subscription is independent of other subscriptions that the company is offering. Therefore, another assumption I made is that the subscribers will not cease subscribing to their monthly subscriptions. The standard subscription will continue generating revenue for the company in that period. Lastly, I assume the normal operations of the company will continue as before, and nothing will come that will hinder it from generating income from film sales.
References
Netflix. (2021). Netflex 2021 fiscal year. UNITED STATES SECURITIES AND EXCHANGE COMMISSION. https://s22.q4cdn.com/959853165/files/doc_financials/2021/q4/da27d24b-9358-4b5c-a424-6da061d91836.pdf
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10/11/22, 8:21 AM Activities – BUS-400-R1710 Driving Business Opportunities 22EW1 – Southern New Hampshire University
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BUS 400 Milestone Two Rubric Activity: 5-2 Milestone Two Submission
Course: BUS-400-R1710 Driving Business Opportunities 22EW1
Name: Jennifer Moore
Criteria Exemplary Proficient Needs Improvement
Not Evident Criterion Score
Unique Value
Proposition
8.5 / 10
Criterion Feedback
Just a thought: Your value proposition states "enable the viewer to enjoy the content at all
times." The next sentence states the subscription is from Friday evening, ending Sunday night.
That seems contradictory.
10 points
Exceeds
proficiency in
an
exceptionally
clear,
insightful,
sophisticated,
or creative
manner
8.5 points
Delivers a
unique value
proposition
5.5 points
Shows
progress
toward
proficiency,
but with errors
or omissions;
areas for
improvement
may include
details
surrounding
the blue ocean
strategy or
how it helps
provide a
strategic
advantage
0 points
Does not
attempt
criterion
10/11/22, 8:21 AM Activities – BUS-400-R1710 Driving Business Opportunities 22EW1 – Southern New Hampshire University
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Criteria Exemplary Proficient Needs Improvement
Not Evident Criterion Score
Key Business
Model
Questions:
The
Customer
5.5 / 10
Criterion Feedback
Jenn, your section regarding charging your customers and expected subscribers appear to be
goals, and are not supported by data. They are lacking in specificity at the time when these
items should be coming together. The reading provided methods to forecast revenue which is
what the section asked for, and what the next activities will be based on.
Question: We know that not everyone writes reviews of services, especially with the increase
in requests for reviews. In addition, with the issues around the authenticity of reviews, and
with a brand-new service, do you think it would be wise to add something unique in regard to
customer service?
10 points
Exceeds
proficiency in
an
exceptionally
clear,
insightful,
sophisticated,
or creative
manner
8.5 points
Answers key
business model
questions
about the
customer
5.5 points
Shows
progress
toward
proficiency,
but with errors
or omissions;
areas for
improvement
may include
cursory
answers or
missing
components
0 points
Does not
attempt
criterion
10/11/22, 8:21 AM Activities – BUS-400-R1710 Driving Business Opportunities 22EW1 – Southern New Hampshire University
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Criteria Exemplary Proficient Needs Improvement
Not Evident Criterion Score
Key Business
Model
Questions:
Assets,
Partners, and
Cost
5.5 / 10
Criterion Feedback
Jenn, the content here should match most of these BMC segments, but they do not.
Just a thought: I would think with the resources of Netflix that you would have more assets
available such as IT experts, etc.
Create
Business
Model
8.25 / 15
10 points
Exceeds
proficiency in
an
exceptionally
clear,
insightful,
sophisticated,
or creative
manner
8.5 points
Answers key
business model
questions
about assets,
partners, and
cost
5.5 points
Shows
progress
toward
proficiency,
but with errors
or omissions;
areas for
improvement
may include
cursory
answers or
missing
components
0 points
Does not
attempt
criterion
15 points
Exceeds
proficiency in
an
exceptionally
clear,
insightful,
sophisticated,
or creative
manner
12.75 points
Creates
business model
8.25 points
Shows
progress
toward
proficiency,
but with errors
or omissions;
areas for
improvement
may include
incomplete or
inaccurate
BMC chart
0 points
Does not
attempt
criterion
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Criteria Exemplary Proficient Needs Improvement
Not Evident Criterion Score
Criterion Feedback
Jenn, many of the responses are not specific to your new service but are more related to the
company. A new service has new risks and new mitigations which must be considered.
Clarify
Business
Model
Assumptions
5.5 / 10
Criterion Feedback
You did not supply the documentation to back up the claim of "evidence" for the itmes you list
as "fact".
10 points
Exceeds
proficiency in
an
exceptionally
clear,
insightful,
sophisticated,
or creative
manner
8.5 points
Clarifies
business model
assumptions
5.5 points
Shows
progress
toward
proficiency,
but with errors
or omissions;
areas for
improvement
may include
incomplete
checklist or
missing
components
0 points
Does not
attempt
criterion
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Criteria Exemplary Proficient Needs Improvement
Not Evident Criterion Score
Prepare to
Meet
Customers
8.5 / 10
Update
Documentati
on
8.5 / 10
10 points
Exceeds
proficiency in
an
exceptionally
clear,
insightful,
sophisticated,
or creative
manner
8.5 points
Prepares to
meet
customers
5.5 points
Shows
progress
toward
proficiency,
but with errors
or omissions;
areas for
improvement
may include
highlighted
sections that
don’t fit the
need
0 points
Does not
attempt
criterion
10 points
Exceeds
proficiency in
an
exceptionally
clear,
insightful,
sophisticated,
or creative
manner
8.5 points
Updates
documentatio
n
5.5 points
Shows
progress
toward
proficiency,
but with errors
or omissions;
areas for
improvement
may include
incomplete or
inaccurate
documentation
0 points
Does not
attempt
criterion
10/11/22, 8:21 AM Activities – BUS-400-R1710 Driving Business Opportunities 22EW1 – Southern New Hampshire University
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Criteria Exemplary Proficient Needs Improvement
Not Evident Criterion Score
Update
Business
Model
12.75 / 15
Articulation
of Response
2.75 / 5
Criterion Feedback
There are significant misspellings and sentence issues, affecting comprehension.
15 points
Exceeds
proficiency in
an
exceptionally
clear,
insightful,
sophisticated,
or creative
manner
12.75 points
Updates
business
model
8.25 points
Shows
progress
toward
proficiency,
but with errors
or omissions;
areas for
improvement
may include
cursory or
incomplete
updated BMC
chart
0 points
Does not
attempt
criterion
5 points
Exceeds
proficiency in
an
exceptionally
clear,
insightful,
sophisticated,
or creative
manner
4.25 points
Clearly
conveys
meaning with
correct
grammar,
sentence
structure, and
spelling,
demonstrating
an
understanding
of audience
and purpose
2.75 points
Shows
progress
toward
proficiency,
but with errors
in grammar,
sentence
structure, and
spelling,
negatively
impacting
readability
0 points
Submission has
critical errors
in grammar,
sentence
structure, and
spelling,
preventing
understanding
of ideas
10/11/22, 8:21 AM Activities – BUS-400-R1710 Driving Business Opportunities 22EW1 – Southern New Hampshire University
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Total 68.5 / 100
Overall Score
Criteria Exemplary Proficient Needs Improvement
Not Evident Criterion Score
Citations and
Attributions
2.75 / 5
Criterion Feedback
You provided a reference list, but no in-text citation that indicates the information that was
used from the reference sources.
5 points
Uses citations
for ideas
requiring
attribution,
with few or no
minor errors
4.25 points
Uses citations
for ideas
requiring
attribution,
with consistent
minor errors
2.75 points
Uses citations
for ideas
requiring
attribution,
with major
errors
0 points
Does not use
citations for
ideas requiring
attribution
Exemplary Proficient Needs Improvement Not Evident
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