26 Oct Prior to beginning work on this assignment, read Chapter 15: Global Marketing and the Digital Revolution, and refer back to Chapter 9: Global Market-Entry Strategies: Licensing, Investment
Prior to beginning work on this assignment, read Chapter 15: Global Marketing and the Digital Revolution, and refer back to Chapter 9: Global Market-Entry Strategies: Licensing, Investment, and Strategic Alliances in your text.
Mobile advertising and mobile commerce are terms that describe the use of cellphones as channels for delivering advertising messages and conducting product and service transactions. For this discussion forum, choose between Starbucks and McDonald’s, and imagine you have a contract with this company to strategize and enhance its mobile advertising and mobile commerce activities. Do some research, and see what already is available in terms of mobile advertising and mobile commerce for your company.
In your initial post,
- Summarize current mobile advertising and mobile commerce activities being used by your contract company.
- Formulate a new mobile strategy for your contract company around the use of GPS and mobile payment.
- Select two implementation challenges if your proposal is accepted to roll out globally.
- Evaluate how the company deciding to enter a new market via licensing versus investment would impact the new mobile strategy that you are proposing.
Your initial discussion post should be 250 words. Cite your textbook and any other sources used to support your ideas. You may refer to University of Arizona Global Campus Writing Center’s APA StyleLinks to an external site. resource for assistance.
Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Ask A Question and we will direct you to our Order Page at WriteEdu. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Fill in all the assignment paper details that are required in the order form with the standard information being the page count, deadline, academic level and type of paper. It is advisable to have this information at hand so that you can quickly fill in the necessary information needed in the form for the essay writer to be immediately assigned to your writing project. Make payment for the custom essay order to enable us to assign a suitable writer to your order. Payments are made through Paypal on a secured billing page. Finally, sit back and relax.
Do you need help with this question?
Get assignment help from WriteEdu.com Paper Writing Website and forget about your problems.
WriteEdu provides custom & cheap essay writing 100% original, plagiarism free essays, assignments & dissertations.
With an exceptional team of professional academic experts in a wide range of subjects, we can guarantee you an unrivaled quality of custom-written papers.
Chat with us today! We are always waiting to answer all your questions.