04 Nov For this exercise, you will examine how the Mayo Clinics creation of a
For this exercise, you will examine how the Mayo Clinic’s creation of a purposeful atmosphere, Healthscape, aligns to the organization’s mission and goals and adds value for its target audience.
Prompt: For this exercise, you will complete a 3- to 4-page paper regarding how these impromptu atrium piano events at the Mayo Clinic and the design of the buildings are considered marketing and how they affect customers. In addition, you will evaluate how these strategies align with the Mayo Clinic's Mission and Values.
In a 3- to 4-page paper, address the following:
• Healthscape: Why is the healthscape (the service areas, waiting rooms, and architecture of a healthcare organization) considered marketing for the Mayo Clinic?
• Alignment: How does this healthscape align to the Mayo Clinic’s mission and goals?
• Customers: Who are the customers that are served by the hospital atrium and the events that occur around the piano?
• Value: How does the atrium and these events offer value to Mayo Clinic’s customers?
Refer to the resources provided above, your texts, and other course resources to support your responses.
Rubric Guidelines for Submission: The short paper should follow these formatting guidelines: 3–4 pages in length, double spaced, 12-point Times New Roman font, one-inch margins, and citations in APA style.
https://newsnetwork.mayoclinic.org/discussion/a-bite-of-life/
https://www.mayoclinic.org/giving-to-mayo-clinic/philanthropy-in-action/features-stories/designing-the-health-care-experience
https://www.mayoclinic.org/about-mayo-clinic/mission-values
IHP 510 Module One Marketing Exercise Guidelines and Rubric Overview: For this exercise, you will examine how the Mayo Clinic’s creation of a purposeful atmosphere, Healthscape, aligns to the organization’s mission and goals and adds value for its target audience. Prompt: For this exercise, you will complete a 3- to 4-page paper regarding how these impromptu atrium piano events at the Mayo Clinic and the design of the buildings are considered marketing and how they affect customers. In addition, you will evaluate how these strategies align with the Mayo Clinic's Mission and Values. In a 3- to 4-page paper, address the following:
• Healthscape: Why is the healthscape (the service areas, waiting rooms, and architecture of a healthcare organization) considered marketing for the Mayo Clinic?
• Alignment: How does this healthscape align to the Mayo Clinic’s mission and goals?
• Customers: Who are the customers that are served by the hospital atrium and the events that occur around the piano?
• Value: How does the atrium and these events offer value to Mayo Clinic’s customers? Refer to the resources provided above, your texts, and other course resources to support your responses.
Rubric Guidelines for Submission: The short paper should follow these formatting guidelines: 3–4 pages in length, double spaced, 12-point Times New Roman font, one-inch margins, and citations in APA style.
Critical Elements Exemplary (100%) Proficient (90%) Needs Improvement (70%) Not Evident (0%) Value
Healthscape Meets “proficient” criteria and demonstrates sophisticated understanding of healthcare marketing efforts
Describes why the healthscape is considered marketing for the Mayo Clinic
Describes why the healthscape is considered marketing for the Mayo Clinic, but description is cursory or lacking in detail or accuracy
Does not describe why the healthscape is considered marketing for the Mayo Clinic
22
Alignment Meets “proficient” criteria and demonstrates sophisticated understanding of healthcare marketing efforts
Describes how the healthscape aligns to the Mayo Clinic’s mission and goals
Describes how the healthscape aligns to the Mayo Clinic’s mission and goals, but description is cursory or lacking in detail or logic
Does not describe how the healthscape aligns to the Mayo Clinic’s mission and goals
22
Critical Elements Exemplary (100%) Proficient (90%) Needs Improvement (70%) Not Evident (0%) Value
Customers Meets “proficient” criteria and support demonstrates keen insight into how the clinic serves specific populations
Identifies the customers who are served by the Mayo Clinic’s hospital atrium and the events that occur around the piano, supporting response
Identifies the customers who are served by the Mayo Clinic’s hospital atrium and the events that occur around the piano, but response is cursory or lacking in detail or support
Does not identify the customers who are served by the Mayo Clinic’s hospital atrium and the events that occur around the piano
22
Value Meets “proficient” criteria and description demonstrates a sophisticated understanding of healthcare marketing efforts
Discusses how the atrium at the Mayo Clinic and its events offer value to its customers
Discusses how the atrium at the Mayo Clinic and its events offer value to its customers, but discussion is cursory or lacking in detail or logic
Does not discuss how the atrium at the Mayo Clinic and its events offer value to its customers
22
Articulation of Response
Submission is free of errors related to citations, grammar, spelling, syntax, and organization and is presented in a professional and easy-to- read format
Submission has no major errors related to citations, grammar, spelling, syntax, or organization
Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas
Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas
12
Total 100%
- IHP 510 Module One Marketing Exercise Guidelines and Rubric
- Rubric
Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Ask A Question and we will direct you to our Order Page at WriteEdu. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Fill in all the assignment paper details that are required in the order form with the standard information being the page count, deadline, academic level and type of paper. It is advisable to have this information at hand so that you can quickly fill in the necessary information needed in the form for the essay writer to be immediately assigned to your writing project. Make payment for the custom essay order to enable us to assign a suitable writer to your order. Payments are made through Paypal on a secured billing page. Finally, sit back and relax.
Do you need help with this question?
Get assignment help from WriteEdu.com Paper Writing Website and forget about your problems.
WriteEdu provides custom & cheap essay writing 100% original, plagiarism free essays, assignments & dissertations.
With an exceptional team of professional academic experts in a wide range of subjects, we can guarantee you an unrivaled quality of custom-written papers.
Chat with us today! We are always waiting to answer all your questions.