18 Nov Overview: For this first milestone, due in Module Three, you will provide an introduction to the healthcare organization (Bellevue Hospital) that is the basis for your final healthcare m
Overview: For this first milestone, due in Module Three, you will provide an introduction to the healthcare organization (Bellevue Hospital) that is the basis for your final healthcare marketing and communication plan. You will describe some of the current services they offer, then select one on which to focus. You will explain how the organization’s mission, vision, and goals serve its stakeholders, and you will identify its current target market.
***Follow rubric verbatim***
https://www.nychealthandhospitals.org/bellevue-services/
https://www.nychealthandhospitals.org/publications-reports/
Textbook Link: Chapter 1-4
https://bncvirtual.com/vb_econtent.php?ACTION=econtent&FVENCKEY=AD9EE8D798DCAFC7E76B5FB7C978DD86&j=43766531&sfmc_sub=1597096465&l=23329524_HTML&u=695880241&mid=524003857&jb=40753&utm_term=10242022&utm_source=transactional&utm_medium=email&utm_campaign=Direct_Ebooks
Guidelines for Submission: This milestone should be submitted as a Word document, 2 to 3 pages in length, double-spaced, using 12-point Times New Roman font, one-inch margins, and the latest edition of the APA manual for formatting and citations.
IHP 510 Final Project Milestone One Guidelines and Rubric
Overview: For this first milestone, due in Module Three, you will provide an introduction to the healthcare organization (Bellevue Hospital) that is the basis for your final healthcare marketing and communication plan. You will describe some of the current services they offer, then select one on which to focus. You will explain how the organization’s mission, vision, and goals serve its stakeholders, and you will identify its current target market. Prompt: First, review NYC Health+Hospitals | Bellevue: Our Services and NYC Health+Hospitals | Bellevue: Community Health Needs Assessment. Then, in 2 to 3 pages, address the following critical elements:
I. Introduction: Briefly describe some of the current services the organization provides and then select one on which to focus. A. What are the mission, vision, and strategic goals of the healthcare organization? B. What is the current state of the one service you selected to focus on? C. Who are the stakeholders of the service? Be as specific as possible, based on what you learned about stakeholders from the course material. D. How does the “one” current service align with the mission statement, vision statement, and goals of the organization? E. What current target market does this service focus on? Include geographies, demographics, psychographics, and behaviors. You want to be sure to
address each of the four areas. Refer to the resources from Modules One through Three to support your responses. Be sure to incorporate instructor feedback on this milestone submission into your final project.
Rubric Guidelines for Submission: This milestone should be submitted as a Word document, 2 to 3 pages in length, double-spaced, using 12-point Times New Roman font, one-inch margins, and the latest edition of the APA manual for formatting and citations.
Critical Elements Proficient (100%) Needs Improvement (75%) Not Evident (0%) Value
Introduction: Mission, Vision, and
Goals
Describes the mission, vision, and strategic goals of the organization
Describes the mission, vision, and strategic goals of the organization in a way that is incomplete or unclear
Does not describe the mission, vision, or strategic goals of the organization
18
Introduction: State of the Service
Describes the current state of the service using the marketing framework
Describes the current state of the service using the marketing framework, but response is unclear or incomplete, or framework is applied inaccurately
Does not describe the current state of the service using the marketing framework
18
Critical Elements Proficient (100%) Needs Improvement (75%) Not Evident (0%) Value
Introduction: Stakeholders
Describes the stakeholders of the organization using the healthcare marketing framework
Describes the stakeholders of the organization using the healthcare marketing framework in a manner that is unclear, incomplete, or inaccurate
Does not describe the stakeholders of the organization using the healthcare marketing framework
18
Introduction: Service Aligns With
Organization
Evaluates how the current state of services align with the mission statement, vision statement, and goals of the organization
Evaluates how the current state of services align with the mission statement, vision statement, and goals of the organization, but response is unclear or incomplete
Does not evaluate how the current state of services align with the mission statement, vision statement, and goals of the organization
18
Introduction: Target Market
Describes the current target market this service focuses on, including geographies, demographics, psychographics, and behaviors
Describes the current target market this service focuses on, but explanation is incomplete or unclear
Does not describe the current target market this service focuses on
18
Articulation of Response
Submission has no major errors related to citations, grammar, spelling, syntax, or organization
Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas
Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas
10
Total 100%
- IHP 510 Final Project Milestone One Guidelines and Rubric
- Rubric
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