Description of Assignment: Individual project consisting of a video of up to 3 minutes in length.

For this assignment, you will create the elements of your personal brand by applying your Anthem. Your “Anthem” is a phrase, only two or three words long, explaining who you are, at your best. Yet while this phrase is quite short, it represents your highest value.

For this assignment, consider what makes you fascinating, referencing the results of the How to Fascinate assessment that we completed in class. 

* Create a tagline for your personality (your Anthem)

* Describe what makes you different from others

* What are your unique advantages?

* Choose two past situations that show your personal brand in action.  Describe them.

Record your responses in a video of up to 3 minutes in length.

Grading Criteria (What constitutes a good assignment?): A good assignment will demonstrate thoughtful analysis and creativity. The student will interpret the meaning of a personal brand and develop their own.

• Demonstrate imagination and creativity in developing a personal brand.
• Consider elements of persuasion and storytelling that have been introduced to date during the course.
• Present themselves in a professional manner via video.