05 Dec Student Instructions: In week 9 you will be submitting a Marketing Plan.
Student Instructions: In week 9 you will be submitting a Marketing Plan. For this weeks assignment, complete the following information about the fictional organization and or product(s) and/or service(s) you will focus on as you develop a complete marketing plan due in week 9. Have fun with this assignment…the more creative you get…the more fun this assignment will be. You may need to do research to get answers to the questions below. Be sure the organization and offering you select will 1) remain interesting to you for the duration of the course, and 2) have sufficient information available for you to conduct research and make informed recommendations in your marketing plan. Do not overthink this assignment….simply list the bullet points below on a word doc., and answer in as few words as possible. Some sample marketing plans in the past were…opening a sports bar, selling a clothing line, opening a bakery cookie store, a baby sitting service, opening a grocery store, selling shoes, starting an electrical company, running a cleaning service for fireplaces, etc…
Don’t forget to put your name on your paper.
Company Profile
- Company Name:
- Industry:
- Products and/or services your marketing plan will focus on:
- Target customers:
- Distribution channel(s):
- Headquarters (city, state, country):
- Number of employees:
- Annual revenue (estimated):
- Key competitors
- Why you feel your product(s)/service(s) are needed by the consumer
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