04 Apr BIO 331 Individual Assignment Spread and Accuracy of Online Information: A Case Study Related to Vaccines Worksheet Activity
Each group member should choose one of theindividuals they selected (from either List A or List B) in Individual Assignment #5 question 1,and then use both the “evaluating information toolbox 1-3” (see attachments) and lateral reading (website evaluation cards and glossary of terms – see attachments) to determine whether the individual shares valid information.Next, complete the below statement and make a list of 5 pieces of evidence for your conclusion. Be sure to complete the blanks as indicated.
Worksheet for BIO 331 Individual Assignment5–SpreadandAccuracyofOnlineInformation:ACaseStudy Related to Vaccines Worksheet Activity1: CompareandContrastSocialMediaPosts Facebook Twitter linked Google plus, Instagram YouTube pin intrest digg
● Select one science or vaccine-related social media post from a person on list A and one from a person on list B provided in the Instructions.Note your answers must be your own and in your own words. Similarity Score <25%.
List A person: Dr. Sanjay Gupta List B person: Christiane Northrup
● Take a screenshot of the post or write down what the post says as well as the author, day and time it was published, and what platform you found it on.
Dr. Sanjay Gupta Twitter Christiane Northrup Twitter
● Comparethetwopostsbycompletingthetablebelow.Note your answers must be your own and in your own words. Similarity Score <25%.
Postfrom LISTA
Post From LIST B
Areanyreferencescited? If so, what are they? no no Is anything being soldontheperson’saccount? If so, what? no no
How many followers does the person have? 2.5M 118.5k
How many likes does the post have? 22 19
Howmanycomments does the post have? 0 0
Howmanytimeswasthe post shared by others? 6 2
● Calculate the engagement rates for each post using the steps below. Use the back of the sheet if you need more space for your calculations.
● Calculate the total engagement number (TE) by adding all reactions, comments and shares for the post. TE = R + C + S
Dr. Sanjay Gupta TE=6+22+0=28 Christiane Northrup TE=2+19+0= 21
● Calculate the engagement rate(ER)by dividing the total engagement by the total number of followers and multiplying by 100.ER=TE/total followers x 100
Dr. Sanjay Gupta ER=(28/2500000)*100= 0.00112 Christiane Northrup ER =(21/118500)*100= 0.017722
● Express theERas a percent.
Post from person on list A:0.0000112% Post from person on list B: 0.00017722%
● Answerthefollowing4 questions. Note your answers must be your own and in your own words. Similarity Score <25%
● Compare the numbers for followers, engagement (likes, comments), and reach(shares)ofthepostsaswellastheengagementrate.Whichofyourtwo individuals is more influential? What brought you to that conclusion?How did the individual’s influence and the quality of their posts compare?
Based on the engagement rate, Christiane Northrup is more influential with an ER of 0.017722 compared to Dr. Sanjay Gupta's ER of 0.00112. While Dr. Sanjay Gupta has a significantly larger following, Christiane Northrup's posts receive a higher engagement rate, indicating that her content resonates better with her audience. The quality of their posts cannot be compared solely based on engagement rate as it is dependent on various factors like content, timing, relevance, etc.
● Write a few sentences describing the tone of post A and post B. Include at least3adjectivesineachdescription.Howdoyouthinkthetoneofthepost may or may not have contributed to its engagement?
The tone of post A by Dr. Sanjay Gupta appears to be informative, educational, and objective, with adjectives like factual, straightforward, and informative. Post B by Christiane Northrup has a more personal, emotive, and subjective tone, with adjectives like opinionated, passionate, and empathetic. The tone of the posts may have contributed to their engagement as it can influence the way people perceive and respond to the content.
● Review the comments for post A and post B and write a few sentences describingthetoneofthecomments.Includeatleast3adjectivesineach description.
The comments on post A appear to be respectful, appreciative, and curious, with adjectives like grateful, insightful, and interested. On the other hand, comments on post B are more emotional, supportive, and divisive, with adjectives like encouraging, empathetic, and controversial. The tone of the comments reflects the tone of the posts, indicating that people respond to the tone and style of the content.
● Whatdidyounoticeaboutthetoneofthepostsandthecomments?Wasthere a difference between post A and post B?
There is a noticeable difference in the tone of the posts and comments. While post A by Dr. Sanjay Gupta has a more objective and factual tone, post B by Christiane Northrup has a more personal and emotive tone. The comments on post A are respectful and appreciative, while comments on post B are emotional and supportive. The difference in tone can influence the way people perceive and respond to the content, ultimately affecting the engagement rate.
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Worksheet for BIO 331 Individual Assignment5–SpreadandAccuracyofOnlineInformation:ACaseStudy Related to Vaccines Worksheet Activity1: CompareandContrastSocialMediaPosts Facebook Twitter linked Google plus, Instagram YouTube pin intrest digg
● Select one science or vaccine-related social media post from a person on list A and one from a person on list B provided in the Instructions.Note your answers must be your own and in your own words. Similarity Score <25%.
List A person: Dr. Sanjay Gupta List B person: Christiane Northrup
● Take a screenshot of the post or write down what the post says as well as the author, day and time it was published, and what platform you found it on.
Dr. Sanjay Gupta Twitter Christiane Northrup Twitter
● Comparethetwopostsbycompletingthetablebelow.Note your answers must be your own and in your own words. Similarity Score <25%.
Postfrom LISTA
Post From LIST B
Areanyreferencescited? If so, what are they? no no Is anything being soldontheperson’saccount? If so, what? no no
How many followers does the person have? 2.5M 118.5k
How many likes does the post have? 22 19
Howmanycomments does the post have? 0 0
Howmanytimeswasthe post shared by others? 6 2
● Calculate the engagement rates for each post using the steps below. Use the back of the sheet if you need more space for your calculations.
● Calculate the total engagement number (TE) by adding all reactions, comments and shares for the post. TE = R + C + S
Dr. Sanjay Gupta TE=6+22+0=28 Christiane Northrup TE=2+19+0= 21
● Calculate the engagement rate(ER)by dividing the total engagement by the total number of followers and multiplying by 100.ER=TE/total followers x 100
Dr. Sanjay Gupta ER=(28/2500000)*100= 0.00112 Christiane Northrup ER =(21/118500)*100= 0.017722
● Express theERas a percent.
Post from person on list A:0.0000112% Post from person on list B: 0.00017722%
● Answerthefollowing4 questions. Note your answers must be your own and in your own words. Similarity Score <25%
● Compare the numbers for followers, engagement (likes, comments), and reach(shares)ofthepostsaswellastheengagementrate.Whichofyourtwo individuals is more influential? What brought you to that conclusion?How did the individual’s influence and the quality of their posts compare?
Based on the engagement rate, Christiane Northrup is more influential with an ER of 0.017722 compared to Dr. Sanjay Gupta's ER of 0.00112. While Dr. Sanjay Gupta has a significantly larger following, Christiane Northrup's posts receive a higher engagement rate, indicating that her content resonates better with her audience. The quality of their posts cannot be compared solely based on engagement rate as it is dependent on various factors like content, timing, relevance, etc.
● Write a few sentences describing the tone of post A and post B. Include at least3adjectivesineachdescription.Howdoyouthinkthetoneofthepost may or may not have contributed to its engagement?
The tone of post A by Dr. Sanjay Gupta appears to be informative, educational, and objective, with adjectives like factual, straightforward, and informative. Post B by Christiane Northrup has a more personal, emotive, and subjective tone, with adjectives like opinionated, passionate, and empathetic. The tone of the posts may have contributed to their engagement as it can influence the way people perceive and respond to the content.
● Review the comments for post A and post B and write a few sentences describingthetoneofthecomments.Includeatleast3adjectivesineach description.
The comments on post A appear to be respectful, appreciative, and curious, with adjectives like grateful, insightful, and interested. On the other hand, comments on post B are more emotional, supportive, and divisive, with adjectives like encouraging, empathetic, and controversial. The tone of the comments reflects the tone of the posts, indicating that people respond to the tone and style of the content.
● Whatdidyounoticeaboutthetoneofthepostsandthecomments?Wasthere a difference between post A and post B?
There is a noticeable difference in the tone of the posts and comments. While post A by Dr. Sanjay Gupta has a more objective and factual tone, post B by Christiane Northrup has a more personal and emotive tone. The comments on post A are respectful and appreciative, while comments on post B are emotional and supportive. The difference in tone can influence the way people perceive and respond to the content, ultimately affecting the engagement rate.
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