05 Apr For this project, you will write a research paper in APA format on a company that you are familiar with.? Include the following information in your paper: Company Overview
For this project, you will write a research paper in APA format on a company that you are familiar with. Include the following information in your paper:
- Company Overview
- What are the name and mission statement of the company?
- What is the history of the company up through the present day? Summarize major events and discuss how those major events affected the company.
- Marketing
- Discuss their marketing and distribution strategies. Provide examples to support your statements.
- Ethical Decision Making
- Provide at least one example that demonstrates what you consider to be a good ethical decision this company has made in the past or is in the process of making/considering today. Discuss why they made this decision (What prompted them to make it? What do they hope to achieve by making it? etc). Discuss why you consider this a good ethical decision.
- Provide at least one example that demonstrates what you consider to be a poor ethical decision this company made in the past or is in the process of making/considering today. Discuss why they made this decision (What prompted them to make it? What do they hope to achieve by making it? etc). Discuss why you consider this a poor ethical decision.
- Financials
- Where does the company stand financially? Are they losing money or making a profit?
- Include at least one of the following financial statements: Income Statement, Balance Sheet, Cash flow Statement. The statement must be within the last 3 years.
- Discuss the good and/or bad effects that the current pandemic has had on the company thus far. Provide examples.
A Course Project will be due in this class. It is worth 30% of your final grade and is a research paper, not simply based on your opinion. You will
select your own topic, but it must be course-related and pre-approved. Writing on an unapproved topic will result in a zero for this project. Your
topic must fall within one (or more) of the following competencies:
The Market System
The Role of Supply and Demand
Financial Management
Legal Issues in Business
Employee Relations
Marketing
In your paper be sure to address the following:
Provide an in-depth discussion on your topic.
Briefly discuss your chosen competency. How does it relate to business? For example, if you choose a topic that falls under marketing,
discuss the various concepts for marketing and the relationship between marketing and business.
Discuss how your topic relates to one or more of the competencies listed above.
Discuss a minimum of 5 principles/concepts from the textbook that can be applied directly to your topic.
What are the issues/challenges found within your topic as it relates to business? What are your recommendations for resolving the
issues/challenges?
Critical Elements Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value
Main Elements Clearly provides an in-depth
discussion of topic relating it to
one or more competencies,
clearly identifies 5 or more
principles/concepts, clearly
identifies issues/challenges and
provides recommendations for
resolution
Successfully provide an in-
depth discussion of topic, but
missing one of the remaining
elements. Identifies and
discuss 3-4
principles/concepts.
Provides an in-depth discussion
of the topic, but missing two or
more of the remaining
requirements. Identifies and
discuss 1-2 principles/concepts.
Did not complete assignment
as required.
30
MGMT 1120 Course Project
Inquiry and Analysis Provides in-depth analysis that
demonstrates complete
understanding of multiple
concepts
Provides in-depth analysis that
demonstrates complete
understanding of some
concepts
Provides in-depth analysis that
demonstrates complete
understanding of minimal
concepts
Does not provide in-depth
analysis
20
Integration and
Application
All of the course concepts are
correctly applied
Most of the course concepts
are correctly applied
Some of the course concepts
are correctly applied
Does not correctly apply any of
the course concepts
10
Critical Thinking Draws insightful conclusions
that are thoroughly defended
with evidence and examples
Draws informed conclusions
that are justified with evidence
Draws logical conclusions, but
does not defend with evidence
Does not draw logical
conclusions
15
Research Incorporates 5 or more scholarly
resources effectively that reflect
depth and breadth of research.
Incorporates 2-4 scholarly
resources effectively that
reflect depth and breadth of
research.
Incorporates only one
scholarly resource that reflect
depth and breadth of
research.
Does not incorporate scholarly
resources that reflect depth
and breadth of research.
15
Writing
(Mechanics/Citations)
No errors related to APA
formatting, writing mechanics
(sentence structure, spelling,
grammar, etc.), and citations.
Minor errors related to APA
formatting, writing mechanics
(sentence structure, spelling,
grammar, etc.), and citations.
Some errors related to APA
formatting, writing mechanics
(sentence structure, spelling,
grammar, etc.), and citations.
Major errors related to APA
formatting, writing mechanics
(sentence structure, spelling,
grammar, etc.), and citations
10
Total 100%
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