Chat with us, powered by LiveChat For this case, you need to decide if you would launch the refrigerated pizza kit. This question can be answered in two steps. First, figure out if the decision is financially viable. Y - Writeedu

For this case, you need to decide if you would launch the refrigerated pizza kit. This question can be answered in two steps. First, figure out if the decision is financially viable. Y

For this case, you need to decide if you would launch the refrigerated pizza kit. This question can be answered in two steps. First, figure out if the decision is financially viable. You'll do this by completing this Excel worksheet Download the Excel worksheet. Then, based on both this worksheet and any other conclusions you draw from the case, you have to decide whether or not to launch the pizza kit. Be sure to consider the pros and cons of both sides (to launch and not to launch).

Format:

Your case brief should not be more than 2 double-spaced pages (12-point font). You should complete the Excel worksheet and include it as an exhibit. You could also include other exhibits (e.g., spreadsheets, tables, flow diagrams, plots, and charts) as you see fit. 

2 pages limit

Title

4068
TruEarth Healthy Foods: Market Research for a New Product Introduction
Copyright © 2009 Harvard Business School Publishing

Student Template (optional)

Student Template (optional)
Non-Customers Customers Source
Definitely would buy Exhibit 7
% of "Definites" who actually buy Exhibit 5
"Definite" Purchases 0% 0%
Probably would buy Exhibit 7
% of "Probables" who actually buy Exhibit 5
"Probable" Purchases 0% 0%
Trial Rate ("Definite" + "Probable") 0% 0%
Target households (MM) Table B
Penetration, % of target households 89% 11% Table B
Awareness of pizza product Table B
ACV distribution Table B
Adjusted Trial Households 0.0 0.0
Total trial households (Non-Customers + Customers) 0.0 ~ Note: No need to fill the cells with ~
% of households repurchasing (Excellent) ~ Table B
Repeat purchase occasions ~ Table B
Total purchases (Trial + Repeat) – 0 ~
Retail selling price $12.38 ~ Table B
Retail sales volume $0.0M ~
Retailer gross margin 35% ~ Case text
TruEarth sales volume $0.0M ~

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