31 Jan 3. Ascertain the possibility
Question
Assignment 3: Entry Plan into International Market
This assignment will provide you with firsthand experience in developing a strategic marketing plan for entering a new international market. Choose a global company with which you are familiar for this paper. Note: Do not use a company from previous assignments or discussions.
Use the Internet or Strayer Library to research the following components of the global company that you have selected:
· – Company Profile (History & Analysis)
· – Product(s)
· – Financial Status
· – Market Position
· – Analysis of current global operating environments
· – Integrated marketing communication (IMC) Strategy
· – Strengths and Weaknesses Analysis
· – Sustainable Competitive Advantage(s) enjoyed by the firm
· – Sources of funds for the project
· – Pro-Forma Balance Sheet & Income Statement for five (5) years
· – Cash-Flow Statement
Write a five to six (5-6) page paper in which you
1. Choose a country into which the company you selected may expand. Provide your rationale for selecting the company and country you chose. Note: Ensure that the country you chose is not currently doing business with the selected company in any capacity (e.g., exporting, FDI, or contract manufacturing).
2. Develop a brief profile of the country that you have chosen. The summary should include:
1. Geographic and historical data regarding international business
2. Political and legal environment for conducting international business
3. Business customs and practices
4. Economic environment
Note:Refer the following resource to complete this criterion of the assignment:§A Basic Guide to Exporting Contents
(http://export.gov/basicguide/eg_main_017244.asp)
§Business week’s Magazine covering Global Marketing
http://bx.businessweek.com/global-marketing/
3. Ascertain the possibility and feasibility of integrating e-commerce into the company’s offering. Your research should include::
Impact of regional and global trade integration
b. Potential volume of trade
c. The marketing mix components
d. Key cultural dimensions affecting marketing operations
4. Analyze the key reasons why entering the market in the country that you have chosen is justified. Include your research and analysis from Criteria 2 and 3 of this assignment to support the response.
5. Use at least six (6) academic resources in this assignment. Note: Wikipedia and similar websites do not qualify as academic resources
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