05 Feb Gardens Nursing Home
Assignment 1: SWOT Analysis The SWOT analysis is a major component of the strategic planning process. It provides leadership with an evaluation of organizational performance in relation to competitors and external forces. This evaluation helps leaders capitalize on organizational strengths and improve its weaknesses in order to differentiate itself from competitors. For this Assignment, you conduct a SWOT analysis for a health care organization. To prepare: · Review the Jasper Gardens Nursing Home case study in this week’s Learning Resources. · Analyze strengths of the organization. Consider the following questions: o What does this organization do particularly well? Does it have a specific and recognized niche? o What resources does the organization have that might set it apart from its competition or position it for future growth? o What does the market perceive as strengths of the organization? o What financial considerations are relevant to its strengths? · Analyze weaknesses of the organization. Consider the following questions: o What needs improvement within the organization? o What resource deficits might impact this organization? o What does the market perceive as weaknesses of the organization? o What financial considerations are relevant to weaknesses? · Analyze opportunities of the organization. Consider the following questions: o With strengths and weaknesses in mind, what opportunities are available to this organization? o Are there current trends that might translate into opportunities? · Analyze threats to the organization. Consider the following questions: o What competitive threats exist for the organization? o Do insufficient or outdated resources hamper the organization? o Are there any current trends that might translate into threats? o Do any market, regulatory, and/or legal issues present threats? Note: Your Assignment should show effective application of triangulation of content and resources in your conclusion and recommendations. The Assignment Using the SWOT Analysis Template provided in this week’s Learning Resources, complete a 1-page SWOT analysis matrix. The matrix should include a bulleted list of strengths, weaknesses, opportunities, and threats for Jasper Gardens Nursing Home. Synthesize the information you have gathered from your analysis so that each bullet point clearly represents the most significant considerations within each category. While this is a 1-page document that might appear to be simple, each point must be the result of deep and critical thinking. Note: Your Assignment must be written in standard edited English. Be sure to support your work with specific citations from this week’s Learning Resources and additional scholarly sources. Be sure to follow APA guidelines for your citations, title page, and reference page. Your matrix, however, does not need to follow APA formatting. Refer to the Essential Guide to APA Style for Walden Students to ensure that your in-text citations and reference list are correct. See the Week 3 Assignment Rubric for additional requirements related to research and scholarly writing. Learning Resources Note: To access this week’s required library resources, please click on the link to the Course Readings List, found in the Course Materials section of your Syllabus. Required Readings Walston, S. L. (2014). Strategic healthcare management: Planning and execution. Chicago, IL: Health Administration Press. Chapter 7, “The External Environment and Its Relationship to Strategy” (pp. 141–168) Chapter 8, “The Internal Environment and Strategy” (pp. 169–200) Chapter 15, “Implementing, Monitoring, and Evaluating Strategy” (pp. 326–334) Wayland, M. S., & McDonald, W. G. (2016). Strategic analysis for healthcare: Concepts and practical applications. Chicago, IL: Health Administration Press. Chapter 3, “Research and Competitive Analysis” (pp. 11–15) Chapter 5, “Strategic Industry Map” (pp. 29–30) Chapter 9, “SWOT: External Opportunities and Threats” (pp. 59–62) Chapter 10, “External Factor Evaluation” (pp. 65–68) Chapter 17, “SWOT: Internal Strengths and Weaknesses” (pp. 115–116) Chapter 18, “Internal Factor Evaluation” (pp. 119–121) Behrouzi, F., Shaharoun, A. M., & Ma’aram, A. (2014). Applications of the balanced scorecard for strategic management and performance measurement in the health sector. Australian Health Review, 38(2), 208–217. Note: Retrieved from Walden Library databases. Kim, H.-S., Kim, Y.-H., Woo, J.-S., & Hyun, S.-J. (2015). An analysis of organizational performance based on hospital specialization level and strategy type. PLoS One, 10(7). Note: Retrieved from Walden Library databases. Sadeghifar, J., Jafari, M., Tofighi, S., Ravaghi, H., & Maleki, M. R. (2014). Strategic planning, implementation, and evaluation processes in hospital systems: A survey from Iran. Global Journal of Health Science, 7(2), 56–65. Retrieved from http://www.ccsenet.org/journal/index.php/gjhs/article/view/38626/22539. U.S. Department of Health and Human Services, Office of Disease Prevention and Health Promotion. (2016b). Search the data. Retrieved from http://www.healthypeople.gov/2020/data-search/Search-the-Data Valaitis, R. F., Hanning, R. M., & Herrmann, I. S. (2014). Programme coordinators’ perceptions of strengths, weaknesses, opportunities and threats associated with school nutrition programmes. Public Health Nutrition, 17(6), 1245–1254. Note: Retrieved from Walden Library databases. Case Study: Jasper Gardens Nursing Home (PDF) The Middleboro casebook : healthcare strategy and operations by Seidel, L and Lewis, J. Copyright 2014 by Health Administration Press. Reprinted by permission of Health Administration Press via the Copyright Clearance Center. Note: You will use this case study to complete the Final Project. Document: SWOT Analysis Template (Word document) Required Media Assist Knowledge Development (Producer). (2014). SWOT analysis [Video file]. Retrieved from https://www.youtube.com/watch?v=ZtUdq1QMWfM Note: The approximate length of this media piece is 5 minutes. Laureate Education (Producer). (2016g). SWOT analysis [Interactive media]. Baltimore, MD: Author. Laureate Education (Producer). (2016d). Strategic planning and implementation: Monitoring and evaluation [Video file]. Baltimore, MD: Author.
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