06 Feb Summarize the outlook for investor

JWI515 Managerial Economics

Assignment 4

Industry and Company Analysis

Your Assignment

Next month, you will be meeting with a group of investors to discuss the possibility of a capital investment in your current company (or a company of interest) to significantly expand operations. The company’s Board of Directors will also attend the meeting. To prepare for your presentation to these decision-makers and stakeholders, you need to conduct a thorough and honest evaluation of your company and its products or services.

Instructions

Write a paper of 5 to 7 pages in which you address the topics below. To create the structure – sections and subsections – of your paper, we recommend you to use the Sample Outline provided at the end of these Instructions. You should refer to the course content and show that you have used online resources to gather both quantitative and qualitative information related to your company.

1. Describe your company and its major products or services, using terms and concepts learned in this course. Include the following:

a. Market sector and industry

b. Market structure—pure competition, monopoly, monopsony, or oligopoly

c. Major products and/or services

2. Describe the economic environment in which your company is doing business, using terms and concepts learned in this course. Include the following:

a. Elasticity and the factors that affect product or service supply and demand

b. Other relevant economic characteristics, such as utility, type of good, etc.

c. Non-economic forces that impact sales and profitability, such as weather, business cycles, technology releases, or regulations

3. Evaluate your company’s short-term and long-term economic outlook. Include the following:

a. Using GUIDES, choose one macroeconomic indicator that poses an external concern or points to an area of risk. Explain its implications.

b. Using GUIDES, choose one macroeconomic indicator that provides reassurance or points to future growth. Explain its implications.

c. What type of outlook can investors expect over the short-term (5- 7 years)? Specify any major favorable or unfavorable elements from your research.

d. What type of outlook can investors expect over the long-term (8+ years)? Specify any major favorable or unfavorable elements from your research.

Professional Formatting Requirements

• Typed, double-spaced, professional font (size 10-12), include headings and subheadings, with one-inch margins on all sides

• Include a Cover page containing the title of the assignment, your name, your professor’s name, the course title, and the date

• Include an Abstract: a short summary of your paper that readers can use as an overview

• Utilize the Sample Outline provided on the next page, or create one of your own that mirrors the grading

Rubric’s deliverables

• Tables or graphs are encouraged as appropriate and can be embedded within the body of your paper or added in an Appendix

• Include a References page that enables the reader to locate original sources. Application and analysis of course materials and resources are expected, and additional research is welcome

• The Cover page and References page are not included in the required length Industry and Company Analysis – Sample Outline

Use the following Outline to organize your paper. Use the underlined headings as section headings. Use the prompts in each section to be sure you include the required content. When you have finished your paper, write an Abstract (summary) of one to two paragraphs. The Abstract goes on a separate page, right after the Cover Page.

Cover Page

Abstract

On a separate page, write a short summary of your overall evaluation of the company’s prospects

Introduction

Describe the structure of the report

Background and Products (Address the following)

Describe your company’s market sector and industry

Explain the market structure: is it pure competition, monopoly, monopsony, or oligopoly?

Describe your company’s major products or services

Assessment of Company and Products/Services (Address the following)

Specify the economic factors – such as elasticity – that impact supply and demand

Specify any other significant economic characteristics, such as utility, type of good, etc.

What non-economic forces – such as weather, business cycles, new technologies or changes in regulations – can impact your company’s sales and profitability?

Economic Outlook (Address the following)

Using GUIDES, choose a macroeconomic indicator that poses an external concern or points to an area of risk; explain the implication of this indicator for your company and industry

Using GUIDES, choose a macroeconomic indicator that provides some reassurance or points to future growth; explain the implication of this indicator for your company and industry

Summarize the outlook for investors in the short-term (5 to 7 years), specifying any major favorable or unfavorable elements from your research

Summarize the outlook for prospective investors in the long-term (8+ years), specifying any major favorable or unfavorable elements from your research

Conclusion

Briefly recap and summarize the major findings of your report