06 Feb ? Expand existing market presence i
JWI515 Managerial Economics
Assignment 2
Executive Brief
Instructions
In Assignment 2, you will analyze the data collected in your GUIDES Worksheet. Now that you have researched the economic conditions of the target country, using the Indicators and other resources, you are ready to make a recommendation. You will present your conclusions and proposed next steps in a 3 to 4-page Executive Brief. In this document, you summarize your key findings, recommend a course of action, and provide a rationale for your proposal. Your home country data is an important benchmark for interpreting the data on the target country which you have been researching.
Use the prompts below to analyze your findings and decide on the best next steps. Make notes on your response to each prompt, so as to clarify your ideas. As an Executive Brief is a succinct business communication, it is helpful to work through your data and refine your conclusions before writing the document. When you are ready to proceed, use the Sample Outline provided at the end of the Instructions to structure your assignment document.
1. Economic Conditions in your Target Country:
o Describe the overall economic health and business trends in the target country
o What three Indicators helped most in assessing the target country’s economic health? Why?
o What stage of the business cycle is your industry in for the target country?
o What does this imply for growth opportunities for your company in the target country?
2. Recommended Option:
o Based on your research, what is the best next step for your company in the target country? Choose
ONE of the recommendations below:
? Enter new market in target country
? Do Not enter new market in target country
? Expand existing market presence in target country
? Plan for withdrawal from the market in target country
o What is the rationale for your recommendation, based on your research?
o What two Indicators helped most in assessing the business outlook for your company and its
industry in the target country? Why?
Executive Brief – Sample Outline
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