10 Feb JWI518 Marketing in Global
JWI518 Marketing in Global Environment Week 2 Discussion Your Campaign Story During this course, you will develop a campaign plan to market a product or service. In Assignment 1, you will write a brief proposal for the campaign. In Assignment 2, you will develop a slide deck to present the campaign proposal to the executive team. This week’s discussion helps you prepare for Assignment 1. You will select your company, indicate your chosen product or service, and explore its core function and key features. To get started, follow the directions below: Before writing your discussion post, read the Assignment 1 Instructions. Write your discussion post by responding to the prompts below: Choose the company or organization for your marketing campaign You may select the company you currently work for (recommended), a company you used to work for, a non-profit organization, or a Fortune 500 company Indicate your idea for a product or service that will be the focus of your marketing campaign Briefly describe your product or service in basic terms: What is the core problem that the product or service solves? What are 2 or 3 key features of the product or service? How does the product or service you chose align with the story and brand of the overall company? What challenges or risks could you face in a campaign to promote this product or service
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