11 Feb (3. Create an IFE matrix analysis. Make

(The Introduction paragraph is the first paragraph of the paper and will be used to describe to the reader the intent of the paper explaining the main points covered in the paper. This intent should be understood prior to reading the remainder of the paper so the reader knows exactly what is being covered in the paper. Write the introduction last to ensure all of the main points are covered.)

Strategic Role of Corporate Strengths/Weaknesses in the Internal Strategy Analysis (Vail Resorts Inc.)

(1. Perform an analysis on the Vail Resorts corporate-level strategies.)

a. Thoroughly and correctly analyzes corporate level strategies

(2. Create a partial SWOT table and performs a SW analysis and discuss the strategic inferences/implications (Discuss what strategies would allow the company to capitalize on its major strengths and what strategies would allow the company to improve upon its major.) weaknesses.)

a. Thoroughly and correctly creates a partial SWOT – SW citing the sources from the research

b. Thoroughly and correctly performs a SW analysis and discusses the strategic inferences/implications/strategies that would allow the company to capitalize on its strengths and strategies that would allow company to improve upon its major weaknesses using BOTH research

(3. Create an IFE matrix analysis. Make sure to explain how the matrix was developed and discuss the strategic inferences/implications.)

a. thoroughly and correctly presents an IFE matrix analysis and address the strategic inferences/implications using BOTH research AND course material to support reasoning.

(4. Develop a Grand Strategy Matrix. Make sure to explain how the matrix was developed and discuss the strategic inferences/implications at a corporate level and business-unit-level.)

a. Thoroughly and correctly develops a Grand Strategy Matrix with an analysis that discusses the strategic inferences/implications at a corporate level and business-unit-level using BOTH research

Strategic Role of Internal Resources/Departments/Processes (Vail Resorts Inc.)

(1. Perform an analysis on the focal company’s business-level strategies)

a. Evaluate the company’s product line and target market.)

a. Thoroughly and correctly evaluates company’s product line and target market using BOTH research AND course material to support reasoning.

b. Identify and explain business-level strategies.)

a. Thoroughly and correctly identifies and explain business-level strategies using BOTH research AND course material to support reasoning.

(2. Perform an analysis on the focal company’s functional-level strategies)

a. Assess the organizational structure, the organizational culture, marketing production, operations, finance and accounting, and R&D that can be accomplished by viewing the company’s website, interviews, and surveys.)

(1. Thoroughly and correctly assesses the company’s org structure, org culture, marketing production, operations, finance/accounting, and R&D, using both research AND course material to support reasoning and conclusions.

b. Explain how these strategies align with the company’s vision and mission statements.)

(1. Thoroughly and correctly explains how the functional-level strategies align with the company’s vision and mission statements using BOTH research AND course material to support reasoning and conclusions.