10 Jul I chose the company Blue ApronPurpose of AssignmentThis assignmen

I chose the company Blue ApronPurpose of AssignmentThis assignment is designed to help students understand the interrelationships between brand strategy and the communication message to the target audience.Develop a minimum 700-word branding strategy and marketing communication plan in Microsoft® Word. This document should address at least 5 elements of the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies (modified below) sections of the marketing plan (from the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies lists below). The five elements you select should only come from the options provided below. You must include a measurement of customer loyalty and retention in your strategy document. You may include more than the minimum to provide clarity and coherence to your document. · Situational Analysis:· Vision , Mission, Strategic objectives, Values· Strengths/Weaknesses· Competitor’s Strengths/Weaknesses· Market Segments· Product, Place/Distribution, Promotion, and Price Strategies:· Creating a Brand Image· Maintaining Brand Image· Branding Concerns· Promotion/Integrated Marketing Communication· Advertising Strategy/Objectives· Push and Pull· Media Strategy· Advertising Execution· Public Relations/StrategiesNote: Charts/graphs/tables do not count toward the word count.The plan will be a continuation of your global or multi-regional business you chose in Week 1. This will be incorporated into your overall marketing plan for Week 6.Format your assignment according to APA guidelines.