11 Jul As a high street brand I choose ‘topshop’, to launch their first

As a high street brand I choose ‘topshop’, to launch their first ever house furniture section. There is an explanation about what to do about it in the further explanation.You work as a marketing executive for an agency which specialises in developing marketing plans for fashion companies. In this role you have been asked to develop a 6 months marketing to launch:the first new product range for a HIGH STREET BRAND or RETAILER of your choice ( new product development for a range not developed from the brand yet) OR to launch a new concept store in London/Paris for a HIGH STREET BRAND or RETAILERStructure of the assignment 3000 wordsExecutive summaryIntroductionMethodology of research appliedThe brand/ retailer selected: overview  ( selection of the brand or retailer by week 3 communicated to Sennait)Strategic Audit 1Macro2Micro:  a. performance analysis           b. supply chain brand or retailer                 c. customer/ customer perception                 d. competitor analysis1SWOT and strategic option2Marketing strategy: AIMS and Objectives (definition of aims and objectives of the MARKETING STRATEGY by week 4 with Sennait )1STP 2Marketing MIX ( product, pricing, place, promotion)3Marketing action plan – budget and timeline4Evaluation5References