29 Dec Provide one external opportunity
MKT500 Marketing Management
Week 2 Discussion
Creating the Marketing Plan – Watch the video, Creating the Marketing Plan, and answer the following questions:
Question One
What do you believe is the most important element of a marketing plan? Provide your rationale for this statement.
Question Two
Thursday Challenge – New discussion question two:
Let’s get a head start with the external environmental analysis of a marketing plan.
Provide one external opportunity or threat (one piece of factual data) that would be relevant to a new business. Is that an opportunity or a threat? Explain why this data is important. Provide the source of your data using APA formatting.
(Old question – What do you believe is the least important element of a marketing plan? Provide your rationale for this statement.)
Question Three
Provide three reasons why a company should write a marketing plan. Provide your rationale for this statement and post the link in your discussion, using APA formatting, for everyone to read.
Respond to Peer(s)
Read and respond to at least one of your classmates’ posts.
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