24 Jul Continuing the basis for the forum this week, the assignment expl
Continuing the basis for the forum this week, the assignment explores how destinations target specific market segments. Certain experiences or benefits from a specific destination will be used to create appeal, or generate demand, to a group of potential travelers who may travel for a specific need, whether it is sightseeing, generating business, eco-tourism, or simply just kicking back at the pool.InstructionsRead Case Study 2, The ‘Lonely Planet’, in the International Cases in Tourism Management, and answer the final review question. Select a destination that you are familiar with. Research the destination and draw from your experiences as a tourist, whether business, pleasure, or both, to produce a 1200 word (minimum) guide highlighting specific attractions, amenities, or services for tourists specifically directed to the listed markets.
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