06 Jul In reviewing the Individual Project for Week 9/10 – I would w

In reviewing the Individual Project for Week 9/10 – I would work on a few sections of the assignment every week.  Drafting each section and spend the last two weeks of the class working on the final product. The product I selected was the fitbit and the features that would be most beneficial to me are:               Phone Alerts:  Ability to synch fitbit to mobile phones – allows messages to be seen quicker and provide quick response.  As it relates to safety easier to look at wrist rather than hold cell phone.               Personal Trainer Feature:  Get real time heart rate, calories burned will keep me informed about health without having to go to the gym.The improved version of the fit bit meets the Esteem need:               Use of fit bit will help individuals become healthier, keep them on track with their fitness goals.  When goals are met self-esteem will be boosted as well as confidence being raised.Mission statement for the fit bit:  Technology to provide healthier efficient lifestyle.Marketing goals:               Fitness Technology for all ages               Global Fitness Support               Advanced Technology to monitor health.