29 Dec Think about the confect

Question Purchase it
Think about the confectionery category (candy, gum, and mint) and then choose a product within that category. There are many products available in stores within this category for us to consider purchasing. Confectionery products are typically sold in most distribution points (food stores, drug stores, convenience stores, big box stores, department stores, etc.) The category is highly competitive and consumers buy this category on impulse so the manufacturers and retailers rely on up to the moment information at the store level to have the right candy brand in the right place for the target market.

Hershey Foods would like to launch a new chocolate candy bar targeted to teen boys. Describe the channel strategy that would be most appropriate for the first 90 days of introduction. Discuss how the finished goods would be transported from its plant in Hershey, PA to stores across the globe. (10pts)
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