06 Jul Activity InstructionsThis week’s assignment involves fieldwor
Activity InstructionsThis week’s assignment involves fieldwork. Develop three (3) comparative (paired comparison, rank order and constant sum) scales to measure attitude toward well-known items. You could evaluate beverages, vending machine candy, movie genres, ethnic restaurants, etc., but all three scales must be on the same topic and there must be 4 or 5 choices. You must administer each of the three scales to five different people in person (for a total of 15). In your report you should include the actual scales used, your observations about how people handled each scale, and any problems encountered. Also, discuss your preferences for which scale is best to use for that study.For example, if I was going to ask people about their preferred sporting event to attend (baseball, football, basketball, hockey, soccer), I would do the following:PAIRED COMPARISON: Which of the two sporting events would you prefer to attend? CIRCLE ONE IN EACH PAIR1) Baseball or Football 2) Baseball or Basketball3) Baseball or Hockey4) Baseball or Soccer5) Football or Basketball6) Football or Hockey7) Football or Soccer8) Basketball or Hockey9) Basketball or Soccer10) Hockey or SoccerRANK ORDER: Please rank the five sporting events below from 1 to 5 based on what you would prefer to attend most (rank = 1) to least (rank = 5)___ Baseball___ Football ___ Basketball___ Hockey___ SoccerCONSTANT SUMBelow are five sporting events that people regularly attend. Please allocate 10 points among these five sports to reflect how much you would prefer to attend each. If there is a sport that you would never attend by choice, allocate zero points. If a sporting event is twice as desirable as another, you should allocate twice as many points. Please check that the total equals 10 points.___ Baseball___ Football ___ Basketball___ Hockey___ Soccer Writing Requirements (APA format)Length will vary1-inch marginsDouble spaced12-point Times New Roman fontTitle page with topic and name of student
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