29 Dec The Vision “Wow” Factor
The Vision “Wow” Factor
Find the vision statement of five different companies that you are interested in. You can get these from either annual reports or from online
searches. You may also use the vision statements listed in Table 9.4 of your text. to the following and respond to at least two of your classmates’
postings.
Choose and paraphrase two different frameworks from Table 9.3 in your text.
Assess the vision statements in relation to the two frameworks.
What are you conclusions about each of the visions? Do they have the “wow” factor? Why or why not?
2. Vision and Organizational Change
Locate one journal article that discusses vision in relation to specific companies going through organizational change. The change could be
growth, decline, or some form of restructuring. Provide a complete APA citation of the article.
How does each commentator link vision to the change?
Is vision an explanatory variable for understanding why a change succeeded or failed?
How would you rate the tone of the article in relation to vision: positive, neutral, or negative?
What overall message would a reader receive about vision after reading the article?
How influential do you think such articles are on the managers who read them?
Respond to at least two of your classmates’ postings.
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