10 Jul ● Select a sales topic that relates to the course materials○

● Select a sales topic that relates to the course materials○ Can be a current/past professional (job) issue/challenge○ Can be a case study analysis○ Can be based on an articleContent-Analyze, describe the issue and make recommendations and conclusions–Describe the main issues and context–Identification of opportunities–Innovation and creativity- Submit Solutions and RecommendationsFormat10-12 pagesTo be s ubmitted on Canvas under ‘Assignments’COURSE DESCRIPTIONThis course explores the numerous dimensions of selling – as a profession and as an integral part of theglobal free enterprise system. This course focuses on the history and the role of influence in professionalselling. Students will analyze and research persuasive communication and negotiation skills while alsoapplying sound selling principles such as attention, interest, desire, points of proof, and closingtechnique. This course will also cover procurement and contract understanding. Students will use textmaterials to enhance learning experiences while also practicing and delivering sales presentations toenhance educational principles.COURSE OBJECTIVESUpon successful completion of the course, each student will be able to:Explain the tenets of persuasive communication and their role in the sales processExplain and demonstrate all parts of a basic structured sales conversationUnderstand the variety of relationships they must effectively manage to be a successful salespersonUnderstand the basic principles of both inbound and outbound marketing efforts and their rolein the sales processExplore a variety of ways to generate new business leadsThink critically about the business aspects of the sales processOutline due on Oct. 2, 18Draft of papers due on Oct 9, 18Papers due on Oct 14, 18