31 Dec Describe the industry
Part 2. Customer/Industry Analysis (3-4 pages single-spaced, please include subheadings) 15%.
Describe the industry within which your business will be located and describe at least three recent trends in that industry. Note:This information and item b. following may be found using your NAICS number and in trade organization publications. Also, see Skill Modules 3.1, p. 54) and 7.2 (p. 190). And pages 18-190 and NAICS link above in assignment 1.
Describe the market growth rate for your product/service, i.e, what is the market demand likely to be in the next 1-3 years. You may also try using Google or Bing for this information or trade associations (Skill Module 3.1, p.54) for your proposed business idea.
Describe your market segment and your market niche within that market segment, i.e. describe your customers, who they are and where they are located. Ref. pages 393-95.
Describe at least three of your competitors, why they are competitors and where they are located.
Where will you locate your business? If a wholly online business what will you do to attract customers?
How will you market or promote your product/service? I.e., online sales, social media marketing, search engine optimization, personal selling, etc. Describe in detail.
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