20 Aug Read the ‘Sony Shoots the Messenger’ Case Study on p. 440 in The Practice of Public Relations, C
Assignment Content
- Read the "Sony Shoots the Messenger" Case Study on p. 440 in The Practice of Public Relations, Ch. 11. relations 13th edition
By Fraser p. Seitel
- Answer the three questions at the end of the chapter on p. 442.
Questions
- How would you assess Sony’s handling of the hacking scandal?
- Had you been Amy Pascal’s public relations advisor, how would you have suggested she handle the fallout from the e-mails, adjudged as “racist?”
- 3 Had Pascal asked you to counsel her on what to do in light of her husband’s e-mail about the roundtable, what would you have suggested?
- Write a 1,050- to 1,400-word paper in which you describe how the case was handled, and provide recommended improvements for your client (Sony).
- Include three outside references, as well as citations with your paper.
- Format your paper consistent with APA guidelines.
- Submit your assignment
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