25 Sep IHP 510 Module Eight Worksheet Guidelines and Rubric

IHP 510 Module Eight Worksheet Guidelines and Rubric

Budgeting for Healthcare Marketing

Overview: For the Module Six worksheet task, you proposed marketing and communication strategies based on the target market and demographics for a

department, program, or service of the Missouri Department of Health and Senior Services—strategies that align to its mission, vision, goals, and objectives. For

this follow-up worksheet task, you will complete a basic budget for implementing the marketing strategies you proposed in that task.

Prompt: First, complete the Module Eight Worksheet by listing the target market/demographic, the department/program/service, and the marketing technique

for the three priorities you selected in the Module Six worksheet task. Next, address the following critical elements as outlined in the worksheet:

 Prioritization of Funds: Identify how you will allocate a portion of the funds for each priority.

 Costs: Identify the direct, indirect, hidden, and total costs in the proposed healthcare marketing budget.

 Discussion: Describe why you made the specific budgeting choices of prioritization and specific costs.

Rubric

Note: Although you are not being asked to prioritize your marketing tactics for a specific budget in your final healthcare marketing plan, this is an important

exercise to complete as it is crucial to understand how healthcare organizations allocate funds for their marketing campaigns.

Critical Elements Proficient (100%) Needs Improvement (75%) Not Evident (0%) Value

Prioritization of Funds Identifies a portion of the funds

to be allocated for each priority

Does not identify a portion of

funds to be allocated for each

priority

25

Costs Identifies the direct, indirect,

hidden, and total costs in the

proposed healthcare marketing

budget

Does not identify the direct,

indirect, hidden, and total costs

in the proposed healthcare

marketing budget

25

Discussion Describes why budgeting choices

were made around prioritization

and specific costs

Describes why budgeting choices

were made around prioritization

and specific costs, but with gaps

in detail, clarity, or logic

Does not describe why

budgeting choices were made

around prioritization and specific

costs

50