01 Jan Describe the key

Question 1:

a. What is the key positioning of Antonioni’s ice cream relative to the competition?

b. Describe a desirable brand image that the bakery should pursue.

c. Include in your response the name for the ice cream business that captures the brand image.

Question 2:

a. Antonioni wants to generate as much publicity as possible for your grand opening.

b. How is he going to utilize the social media to maximize exposure and attendance?

c. Provide a detailed list of the social media he should use, as well as how he should use them.

d. Be as specific as possible. (For example, if he were to use Twitter, then you should provide a sample tweet message.)

Question 3:

a. In addition, Antonioni would like his social media strategy to generate long-term interest for his business beyond the grand opening.

b. Provide a detailed list of the social media he should use, as well as how he should use them. Be as specific as possible.Listing all possible social media is not a good answer.

c. You may list several, but explain how Antonioni should rank the ones based on their order of importance for this particular situation.

d. Question 1:

a. What is the key positioning of Antonioni’s ice cream relative to the competition?

b. Describe a desirable brand image that the bakery should pursue.

c. Include in your response the name for the ice cream business that captures the brand image.

Question 2:

a. Antonioni wants to generate as much publicity as possible for your grand opening.

b. How is he going to utilize the social media to maximize exposure and attendance?

c. Provide a detailed list of the social media he should use, as well as how he should use them.

d. Be as specific as possible. (For example, if he were to use Twitter, then you should provide a sample tweet message.)

Question 3:

a. In addition, Antonioni would like his social media strategy to generate long-term interest for his business beyond the grand opening.

b. Provide a detailed list of the social media he should use, as well as how he should use them. Be as specific as possible.Listing all possible social media is not a good answer.

c. You may list several, but explain how Antonioni should rank the ones based on their order of importance for this particular situation.

d. Keep in mind that some of the social media may be ranked higher for generating “buzz” for the opening, but may be ranked lower in terms of their role for generating long-term interest for the bakery.

Question 4:

Describe the key elements of the web site to maximize awareness, attendance to the grand opening, and long-term interest.

Question 5:

What metrics (both in terms of web analytics/non-web metrics) should you use to assess:

a. The success of the grand opening.

b. The effectiveness of your website and social media marketing should Antonioni use his online and social media marketing strategiesthat some of the social media may be ranked higher for generating “buzz” for the opening, but may be ranked lower in terms of their role for generating long-term interest for the bakery.

Question 4:

Describe the key elements of the web site to maximize awareness, attendance to the grand opening, and long-term interest.

Question 5:

What metrics (both in terms of web analytics/non-web metrics) should you use to assess:

a. The success of the grand opening.

b. The effectiveness of your website and social media marketing should Antonioni use his online and social media marketing strategies