01 Jan Provide constructive

Saint MKT580 module 1 discussion

Module 1 Discussion

For this discussion, select the personal website of a successful celebrity. It could be a writer, an artist, an athlete, an entrepreneur, or any well-known person who has had some significant success in his/her field. You want to select someone whose personal web page is effective in communicating this person’s personal brand successfully.

Explain why you like this website and what are the features that work well.
Include some constructive critique on how it could become even better.
Make sure to provide the link to the website.
Provide concrete reasons for your assessments as well as references whenever you use external information.
Be certain to review the Discussion Guidelines in the Course Home menu before posting.

Saint MKT580 module 2 discussion

Module 2 Discussion

Do some research and identify a social medium that you have never used before. Ideally it should be a medium that up until this time you have not even heard about. It can be Internet–based or a smart phone app.

Provide the link to the medium’s website and write a brief description of what services it offers and what its business model is.
How successful do you think this medium is going to be? Will it be a big hit 5 years from now or become extinct? Why?
Provide concrete reasons for your assessments as well as references whenever you use external information.
Be certain to review the Discussion Guidelines in the Course Home menu before posting.

Saint MKT580 module 3 discussion

Module 3 Discussion

Do some research and identify a viral YouTube video.

Provide the link to the video and write a brief explanation as to why it has become viral.
Provide some original ideas on how you could improve on the video and make it even more viral while maintaining its key concept.
Provide concrete reasons for your assessments as well as references whenever you use external information.
Be certain to review the Discussion Guidelines in the Course Home menu before posting.

Saint MKT580 module 4 discussion

Module 4 Discussion

Visit any of the crowd sourcing websites listed in the online activity section. Identify an example of a successful crowd sourcing activity listed in the website you chose.

Provide the link to the activity and write a brief explanation as to why it was successful in getting funded. What was the key marketing appeal that made the difference?
Provide some original ideas on how you could improve on the marketing appeal and make it even more effective while maintaining its key concept.
Provide concrete reasons for your assessments as well as references whenever you use external information.
Be certain to review the Discussion Guidelines in the Course Home menu before posting.

Saint MKT580 module 5 discussion

Module 5 Discussion

Identify the website of a popular brand (you are NOT allowed to use the brand you have already selected for your Group Project).

Provide the link to the website.
Explain what aspects of the website work well, and which ones could be improved upon. List a few ideas for improvement.
Provide concrete reasons for your assessments as well as references whenever you use external information.
Be certain to review the Discussion Guidelines in the Course Home menu before posting.

Saint MKT580 module 6 discussion

Module 6 Discussion

Go online and find a flash mob video that is designed to promote either a brand or some social cause. You are not allowed to use the flash mobs that show up on the Internet sites that are listed in this module as your Internet activity.

Provide the link to the website.
Explain what aspects of the flash mob worked well, and which ones could be improved upon. List a few ideas for improvement.
Provide concrete reasons for your assessments as well as references whenever you use external information.
Be certain to review the Discussion Guidelines in the Course Home menu before posting.

Saint MKT580 module 7 discussion

Module 7 Discussion

Although your individual website is not due until the end of Module 8, this stage of the Module 7 Discussion will provide an opportunity to do online research on it. The feedback will come from your fellow students. It does not matter that your website may not be finished. You will not be graded on it but rather on how helpful your comments are to the other students.

Provide the link to your personal website. Explain the professional brand image you are trying to achieve for yourself using this website. Provide a brief explanation as to why you selected the style and content of your website in support of this goal.
Your job is to look at two other students’ websites and provide them with constructive feedback on how they can improve them. This is your opportunity to help each other create the best possible website. At the same time, your feedback is a form of online market research, so you are practicing the concepts of the course.
Provide concrete reasons for your assessments as well as references whenever you use external information.
Be certain to review the Discussion Guidelines in the Course Home menu before posting.

Saint MKT580 module 8 discussion

Module 8 Discussion

Read the group project reports of two other teams. The reports can be found in Doc Sharing.

Provide constructive criticism to each of the two reports as well as some ideas on how the recommendations listed there could be improved upon.
Provide concrete reasons for your assessments as well as references whenever you use external information.
Be certain to review the Discussion Guidelines in the Course Home menu before posting.