01 Jan Provide concrete reasons

Saint MKT570 module 1 discussion

Module 1 Discussion

For this discussion, first go to The Fun Theory website [and watch the videos carefully]. After watching the videos, identify:

1. Which one was the most effective?

2. Which one appeared to be the most fun from your perspective?

Provide concrete reasons for your assessments. Think in terms of rewards (extrinsic and/or intrinsic) and consider if any competition is present, how it is structured, and how it contributes to the game’s effectiveness. What are the benefits of playing these games from the players’ perspective?

Saint MKT570 module 2 discussion

Module 2 Discussion

This is a creativity assignment. Designing games, and by extension gamification strategies, is a major exercise in creativity. Creativity has to be exercised within boundaries. Think of the limited time for a commercial, the size of a billboard, the budget for a movie director, or the size of the canvas for a painter.

For the complete instructions for this activity, review the Instructions for Discussion 2document.

Saint MKT570 module 3 discussion

Module 3 Discussion

This is another creativity assignment, combined with a game analysis. There is a league of evil super villains. Recently, they managed to steal 50 high-quality diamonds. All fifty diamonds are the same size and quality. The members of the league are highly educated (notice that they all have doctorates), are very smart (actually they are all geniuses), are bloodthirsty (otherwise they would never be admitted in the league), and are greedy….

For the complete instructions for this activity, review the Instructions for DIscussion 3 document.

Saint MKT570 module 4 discussion

Module 4 Discussion

After readingDr. Myers’ article, go back and look again atThe Fun Theory website. Using the information from the article, identify which one of the games onThe Fun Theory website best matches Myers’ concept of a minimalist game. Provide a detailed explanation!

Saint MKT570 module 5 discussion

Module 5 Discussion

Think of the most difficult thing you ever had to learn. Describe it in your original post, and explain what made it so difficult. Describe a gamification idea that would have made the learning process easier and more effective.

In your responses, provide a constructive critique to the gamification ideas of two different original posts and outline some original ideas on how the proposed gamification(s) could be improved, or how a different type of gamification could have worked better.

Saint MKT570 module 6 discussion

Module 6 Discussion

What is the biggest obstacle in introducing, establishing, and operating gamification systems in organizations that are already successful? List the key reasons why there would be resistance to the idea of gamification and think of how you would try to “market” gamification to such an organization. List your references!

Saint MKT570 module 7 discussion

Module 7 Discussion

Most of the game rewards (virtual goods, achievement points, badges, etc.) tend to be fixed-rate, i.e., there is some correlation (usually proportional) between activity/effort and reward. However, sometimes there are situations in games where players come across variable ratio rewards. These are unexpected rewards that appear randomly. Their existence can be known in advance (although the exact timing or acquisition conditions will be a surprise), or it may be entirely hidden.

Provide some ideas as to the benefits and limitations of using variable ratio awards. What kind of gamification situations do you think are best suited for these? Why?

Saint MKT570 module 8 discussion

Module 8 Discussion

Read the Group Project reports of the other groups that have been uploaded to Doc Sharing. Provide some comments on the reports ofallof the other groups.