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20 Mar InstructionsJunctionville MemoJunctionville was struggling; small factories in this community in the southeast United States were

Posted at 01:53h in Business & Finance /Operations Management by
Instructions

Junctionville Memo
Junctionville was struggling; small factories in this community in the southeast United States were closing as their jobs moved to low-wage Asian countries. Some residents moved away to seek work, which resulted in a 10% population decline and the closing of some local retailers.
Then, several years later, Junctionville was selected as the location of a major automotive assembly plant that was being moved from the high-cost, industrial Midwest to the lower cost, nonunion Southeast. The plant is up and operating, and Junctionville is growing again. New subdivisions and businesses are springing up to support the increasing population.
Recently, Junctionville and two other nearby communities were contacted by representatives for MeggaMart, who want to open a new supercenter store. MeggaMart is a large, global chain that sells groceries and every household, yard, and garage item imaginable at low prices. You are a member of the MeggaMart public relations (PR) staff. You just got off the phone with the director of PR for MeggaMart who told you that Junctionville would hold a public hearing in a month on the request to build the new store, and she would like you to speak for the company at the hearing.
She also told you that while MeggaMart had approached three communities, their preference was Junctionville because of its proximity to the assembly plant and a particularly favorable available site for the store. She also told you there was some opposition because of potential traffic and noise since the proposed site was near a new residential area. Some residents were concerned about who would be attracted to the area late at night since the store would be open 24 hours a day due to shift work at the assembly plant.
Prepare a business memo to the director of PR for approval, and outline the important points you think you should bring up at the hearing. Your memo should be able to answer the questions below.
What are the benefits to the community of the store?
What is MeggaMart’s response to the concerns of some residents?
Should MeggaMart offer any concessions to address residents’ concerns, and, if so, what are they?
Memo template attached this assignment. Your business memo should be at least one page in length and follow APA guidelines. Use at least one outside source.

BBA 4851, Production Management 1

Course Learning Outcomes for Unit VI Upon completion of this unit, students should be able to:

6. Explore how operations managers determine facility needs. 6.1 Determine the benefits to a company and a community in a location case study. 6.2 Prepare a company response to community concerns.

Course/Unit Learning Outcomes

Learning Activity

6

Lessons 1, 2, 3, 4, and 5 Amazon’s New High-Tech Distribution Center video “Future of Retailer Profitability: An Organizing Framework” article Scholarly Activity

6.1

Lessons 1, 2, 3, 4, and 5 “Six Keys to Plant Site Selection: Tax Rate is Large Factor When Companies Consider Making a Move” article “Global Cities and Multinational Enterprise Location Strategy” article What Is Globalisation? video “From Offshoring to Reshoring” article Scholarly Activity

6.2

Lessons 1, 2, 3, 4, and 5 Starbucks Brand video “Competing for Global Capital or Local Voters? The Politics of Business Location Incentives” article Scholarly Activity

Reading Assignment All of the required reading assignments can be found within the interactive lessons. Be sure to open the required reading and video links in the lessons as you may be tested on your knowledge and understanding of that material as well as the information in the unit lessons.

Unit Lesson Please be sure to maximize your Internet browser so that you can view each individual lesson on a full screen, ensuring that all content is made visible.

Click here to access Unit VI – Lesson 1.

Click here to access the presentation transcript. There is no transcript for the Amazon’s New High-Tech Distribution Center video, as there are no words, only sounds of equipment moving and beeps of processing machines.

UNIT VI STUDY GUIDE

Production Facilities

BBA 4851, Production Management 2

UNIT x STUDY GUIDE

Title

Click here to access Unit VI – Lesson 2.

Click here to access the presentation transcript. Click here to access the Starbucks Brand video transcript.

Click here to access Unit VI – Lesson 3.

Click here to access the presentation transcript.

Click here to access Unit VI – Lesson 4.

Click here to access the presentation transcript.

Click here to access Unit VI – Lesson 5.

Click here to access the presentation transcript. Click here to access the What Is Globalisation Video transcript.

Learning Activities (Nongraded) Nongraded Learning Activities are provided to aid students in their course of study. You do not have to submit them. If you have questions, contact your instructor for further guidance and information. Check For Understanding activities can be found within Lessons 2 and 5.

,

Each company you work for may have its own format for a business memo. For this assignment, use the sample format below, which begins below the line.

Sample Business Memo

_______________________________________________________________

Date:

To:

From:

Subject:

(The content of the memo starts here. This is a business document, so the language should be formal and have a professional tone. The memo should be single-spaced. It should end with a conclusive paragraph and contact information. Insert a page break at the end of the memo so that the references begin on a new page.)

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