01 Jan Optional Help

Activity Context
This assignment evaluates your mastery of these course competencies:

Apply frameworks and theoretical concepts to systematically analyze business issues.
Communicate in a manner that is professional and consistent with expectations for members of the business professions.
Activity Instructions
In Unit 4, you drafted your Strategy Recommendation for your chosen business. For your final project submission, you will need to submit two components: your written strategy recommendation and a PowerPoint presentation that will persuade the business’ leaders to adopt your plan.

Written Strategy Recommendation

Integrate the feedback that you received from your peers and your instructor, and use the resources provided throughout this course to improve and refine your written strategy recommendation for your business. Below are the grading criteria of the written portion of this assignment. They are identical to the criteria from your Unit 4 draft, but you are expected to address each clearly, completely, and with academic rigor and professionalism. Make certain that you include the name of the company involved.

Identify the business you chose and describe the business and its industry.
Assess the company’s current use of the Internet and social media.
Analyze the implications of the Internet and social media for the future of the business, identifying the strengths, weaknesses, opportunities, and threats.
Evaluate ethical questions raised by the future vision for the impact of the Internet and social media on a business.
Propose a strategy for a company’s future use of the Internet and social media.
Write professionally and in a manner consistent with expectations for members of the business professions.
Written Strategy Recommendation Requirements

Written communication:Written communication is free of errors that detract from the overall message.
APA formatting:In-text citations and references are formatted according to APA (6th edition) style and formatting.
Number of resources:Minimum of five resources.
Length of paper:5–7 typed, double-spaced pages.
Font and font size:Times Roman, 12 points.
PowerPoint Presentation Requirements

In addition to the grading criteria above, you will also be expected to create a PowerPoint presentation that is clear, concise, incorporates appropriate charts or graphs, and cites academic resources appropriately.

Presentation:PowerPoint presentation is concise, organized, and free of errors that detract from the overall message. Ensure that your slides clearly detail your suggested actions for the business.
Number of slides:7–12.
Charts and graphs:Include at least two charts or graphs that provide evidence in support of the strategy recommendation.
Speaker notes:Speaker notes that provide context for the slides.
Citations:Cite sources as appropriate.
To complete this assignment:

Submit your written Strategy Recommendation as an attachment in the assignment area.
Submit the PowerPoint presentation of your strategy recommendation as an attachment in the assignment area.
Review the Strategy Recommendation scoring guide to be sure that you have fully addressed the grading criteria of this assignment.

Note:Your instructor may also use the Writing Feedback Tool to provide feedback on your writing. In the tool, click the linked resources for helpful writing information.

Optional Help – Brushing Up On Skills
As mentioned in earlier writing assignments, you have access to a variety of resources to assist with your writing. If you encounter difficulty with any aspect of your project, chances are good that the following could help:

Instructor comments on your draft:Have you acted on the feedback on your draft, provided by your instructor in the last unit?
Capella Writing Center: If you encounter difficulty with any aspect of your project, chances are good that you can find specific help in the Writing Center.
Smarthinking: Review the global feedback you received on your Annotated Outline in Unit 3 and the local feedback you receive this week.
Peer reviews: Go back to the comments and suggestions provided by your peers on your draft in the last unit. Anything here that might be helpful?
PowerPoint. If you encounter difficulty with PowerPoint, use the Microsoft Tutorials on iGuide.