01 Jan This preceding peer

Devenport BUSN520 week 1 course project

The overall course assignment is a completed Course Project: Final Paper. Major sections of the project will be due during weeks 1, 3, 5 with the complete project submitted in Week 6.

For this project you may select any company- profit or non-profit, one that offers products or services. The only requirement is that it be a publicly held corporation easily found in business databases. Faculty approval for your selected company must be secured before you begin and there will be no duplicate selection of firms.

Project Company Analysis – Part 1 – Overview, History and Current Structure – Due Week 1 Day 7

In APA format (see your APA guide and additional tools under the Resources Navigation Link), complete an overview of the organization, its history and its current place in the market. Be sure to include the following:

Name of the organization and all subsidiaries or strategic business units
Historical perspective on the organization.
Scope of the business and current products or services provided
Scope of market distribution – are they global or regional etc.
Overview of the leadership and management structure and individuals
Identify current issues that may affect the future of the organization
Properly cited sources and reference page
The file must include the week number, first initial, and last name of the student. Example Week1_MStudent.docx

The completed paper should be 5-7 pages in length.

This paper, and all papers in our course, should be properly formatted according to APA guidelines.

All papers in this course must be created using Microsoft Word.

This assignment is due by Day 7 of Week 1, and is worth 100 points. Submit to the Assignments folder.

Devenport BUSN520 week 1 reflaction assignment

Share with your instructor your personal reflection(s) regarding the materials covered this week. During your time in this course, it is important to consider how you will use the knowledge you have gained from the materials and/or your peers and apply it to your own career (or volunteer assignment, or role as a student, or future career, and so on). You are asked to share your “Weekly Reflection” with your instructor through the Assignment Submission > Assignments link. In other words, how will you take what you’ve learned during this week and apply it to your role as a professional? A regurgitation of what the book says in not appropriate – tell how you will apply your new knowledge. Your Weekly Reflection must be submitted by the end of the day on Day 7 of the current week and is worth 10 points. No late Weekly Reflections will be accepted.

Devenport BUSN520 Week 2 Current Event Paper Assignment

The purpose of this assignment is to develop and demonstrate your ability to analyze a current event, utilizing a valid analysis framework.

Find (online) a news article about an organization that discusses a managementissue. The date of the online news article must be from within the last 3 months.

Is the article/report about a new management approach? Is the organization revamping a current management strategy? Does the article report on a management practice gone bad?

Your 2 to 3 page paper (not including Title page and Reference page) can be about any type of current management issue – as long as it relates to management. Part of the task of this assignment is to demonstrate your understanding of a “what makes this a management issue” (versus a marketing issue, financial issue, etc.).

• Provide a synopsis about the management issue.

• What makes you sure this is a managementissue? (Be specific with your reasoning)

• What factors led to the current situation?

• Do you predict recovery (if a negative) or success (if a new launch or revamping of a current policy/approach)?

• Based on what you’ve learned, is the organization handling this management issue appropriately?

Present your analysis in APA format.

This assignment is due by Day 7 of Week 2, and is worth 50 points. Submit to the Assignments folder.

Devenport BUSN520 Week 3 Course Project

Company Analysis Part 2: Organizational SWOT Analysis

Prepare a complete SWOT Analysis that analyzes your project company’s current situation and future prospects.

As discussed in Week 1, the overall course assignment is a completed Course Project: Final Paper (due in Week 6) of the company you selected in Week 1. Major sections of the project are due during weeks 1, 3, 5 with the complete project submitted in Week 6. This week’s project company SWOT analysis paper is the 2ndpart of your overall paper.

Be sure to include the following information in your project company SWOT analysis:

Introduction/Overview
Strengths
Weaknesses
Opportunities
Threats
External Factors Impacting Decisions
Possible Future Scenarios
Recommendations for Changes in Culture, Leadership, and/or Structure
Summary/Conclusions
Referenced research is required and assignment should be properly formatted in APA style.

The completed paper is due Day 7, Week 3 and should be 5-7 pages in length. This paper is worth 100 points.

Devenport BUSN520 week 3 reflaction assignment

Share with your instructor your personal reflection(s) regarding the materials covered this week. During your time in this course, it is important to consider how you will use the knowledge you have gained from the materials and/or your peers and apply it to your own career (or volunteer assignment, or role as a student, or future career, and so on). You are asked to share your “Weekly Reflection” with your instructor through the Assignment Submission > Assignments link. In other words, how will you take what you’ve learned during this week and apply it to your role as a professional? A regurgitation of what the book says in not appropriate – tell how you will apply your new knowledge. Your Weekly Reflection must be submitted by the end of the day on Day 7 of the current week and is worth 10 points. No late Weekly Reflections will be accepted.

Devenport BUSN520 Week 4 Current Event Paper Assignment

The purpose of this assignment is to develop and demonstrate your ability to analyze a current event, utilizing a valid analysis framework.

Find (online) a news article about an organization or a product or a service that discusses a marketingissue. The date of the online news article must be from within the last 3 months.

Is the article/report about a new product launch? Is the organization revamping a current product? Does the article report on a marketing attempt gone bad? Has a product been an unexpected success without proper distribution plans (is it back ordered, in short supply)? Etc.

Your 2 to 3 page paper (not including Title page and Reference page) can be about any type of current marketing issue – as long as it relates to marketing. Part of the task of this assignment is to demonstrate your understanding of a “what makes this a marketing issue” (versus a management, etc.).

• Give us a synopsis about the marketing issue.

• What makes you sure this is a marketingissue? (Be specific with your reasoning)

• What macroenvironmental issues led to the current situation?

• Do you predict recovery (if a negative) or success (if a new launch or revamping of a current product)?

• Based on what you’ve learned, is the organization handling this marketing issue appropriately?

Present your analysis in APA format.

This assignment is due by Day 7 of Week 4, and is worth 50 points. Submit to the Assignments folder.

Devenport BUSN520 Week 4 reflaction Assignment

Share with your instructor your personal reflection(s) regarding the materials covered this week. During your time in this course, it is important to consider how you will use the knowledge you have gained from the materials and/or your peers and apply it to your own career (or volunteer assignment, or role as a student, or future career, and so on). You are asked to share your “Weekly Reflection” with your instructor through the Assignment Submission > Assignments link. In other words, how will you take what you’ve learned during this week and apply it to your role as a professional? A regurgitation of what the book says in not appropriate – tell how you will apply your new knowledge. Your Weekly Reflection must be submitted by the end of the day on Day 7 of the current week and is worth 10 points. No late Weekly Reflections will be accepted.

Devenport BUSN520 Week 5 Course Project

Company Analysis – Part 3 – Target Market – Segmentation

The paper assignment this week is the final piece of your Course Project work on the company you chose in Week 1. Major sections of the project are due during weeks 1, 3, 5 with the complete project submitted in Week 6. This project company Target Market/Segmentation paper is the 3rdpart of your overall project

Complete an analysis on the primary and secondary target markets served by your project company. Describe each target group, demographic profile and provide data on the size of the market.

Compare your project company’s market position and the targets your project company serves with that of the major competitors in its industry.

Your APA formatted paper should include the following information. Use headings:

· Overview of paper

· Primary and Secondary Target Markets

o Discuss, in general terms, your project company’s primary and secondary target markets – be sure to discuss both the primary andsecondary target markets in this section

· Target Group

o Choose one target group of your project company and name it. Discuss the group’s demographic profile. Provide as much depth as possible.

· Market Position

o Compare your project company’s market position with that of its major competitors. Provide data on the size of the overall market.Provide data (in chart or graph form) on the market share of your organization and your organization’s competitors.

· Conclusion

The completed paper should be 5-7 pages in length.

Submit your completed paper to the Written Assignments folder by Week 5, Day 7. The paper is worth 100 points.

Devenport BUSN520 Week 5 reflaction Assignment

Share with your instructor your personal reflection(s) regarding the materials covered this week. During your time in this course, it is important to consider how you will use the knowledge you have gained from the materials and/or your peers and apply it to your own career (or volunteer assignment, or role as a student, or future career, and so on). You are asked to share your “Weekly Reflection” with your instructor through the Assignment Submission > Assignments link. In other words, how will you take what you’ve learned during this week and apply it to your role as a professional? A regurgitation of what the book says in not appropriate – tell how you will apply your new knowledge. Your Weekly Reflection must be submitted by the end of the day on Day 7 of the current week and is worth 10 points. No late Weekly Reflections will be accepted.

Devenport BUSN520 Week 6 Course Project (final project)

This week you will submit the complete Course Project: Final Paper on the company you chose in Week 1. Major sections of the project were due during weeks 1, 3, and 5 with the complete project due this week. This completed Final Paper on your project company includes parts 1, 2, and 3 with edits and necessary changes as made by your instructor.

This is a comprehensive analysis of the company you have selected. Bring together all three segments of the analysis you have completed, and develop two recommendations for actions – one regarding their leadership, organizational structure or culture and one based on a change in one of the 4 P’s. Be sure your recommendation is well founded in your research and SWOT analysis.

Completed analysis should be between 18-20 pages with a minimum of 10 references expected.

The completed paper must be formatted according to APA standards.

The Final Paper is due Week 6, Day 7 to the Assignments folder and is worth 130 points.

Devenport BUSN520 week 6 reflaction assignment

Share with your instructor your personal reflection(s) regarding the materials covered this week. During your time in this course, it is important to consider how you will use the knowledge you have gained from the materials and/or your peers and apply it to your own career (or volunteer assignment, or role as a student, or future career, and so on). You are asked to share your “Weekly Reflection” with your instructor through the Assignment Submission > Assignments link. In other words, how will you take what you’ve learned during this week and apply it to your role as a professional? A regurgitation of what the book says in not appropriate – tell how you will apply your new knowledge. Your Weekly Reflection must be submitted by the end of the day on Day 7 of the current week and is worth 10 points. No late Weekly Reflections will be accepted.

Devenport BUSN520 week 7 reflaction assignment

Share with your instructor your personal reflection(s) regarding the materials covered this week. During your time in this course, it is important to consider how you will use the knowledge you have gained from the materials and/or your peers and apply it to your own career (or volunteer assignment, or role as a student, or future career, and so on). You are asked to share your “Weekly Reflection” with your instructor through the Assignment Submission > Assignments link. In other words, how will you take what you’ve learned during this week and apply it to your role as a professional? A regurgitation of what the book says in not appropriate – tell how you will apply your new knowledge. Your Weekly Reflection must be submitted by the end of the day on the last day of Week 7 and is worth 10 points. No late Weekly Reflections will be accepted.

Devenport BUSN520 Week 7 Self and Peer Evaluations

Selfand peer evaluation form

Team Name: ___________________________

Read the following list of statements. Reflect on your participation during group week. Reflect on each of your teammate’s participation during group week. Think carefully about assigning rating values for each of the statements.

Strongly agree 17 – 20 points

Agree 13 – 16 points

Neutral 9 – 12 points

Disagree 5 – 8 points

Strongly disagree 0 – 4 points

[Sample]

Teammate (Name): Pat Smith

Self (Name):

Teammate (Name):

Teammate (Name):

Teammate (Name):

Teammate (Name):

Contributed thoroughly and positively to groupdiscussion(s).

19

Completed work on

time.

10

Worked well with

other group

members.

20

Overall was avaluable member of

the team.

18

Average score* (average score calculated by instructor):

After entering your scores, save this document as a Word document and submit through Blackboard.

*The points from the four sections will be averaged for the Final Score.

Total points possible per team member: 20 points

Students will be assigned to teams. All communication must occur on the Group Discussion Board. Teams will be consultants. The consulting opportunity is posted in the Week 7 forum. Find your consultant team by going to Groups (under the Assignment Submission tab) > (your last name) > Group Discussion Board. Consultant teams will discuss the opportunity on their Group Discussion Board and develop management and marketing recommendations.

Part 1 – Due on Day 2 (on the Group Discussion Board):

Teams will elect a Team Captain. This Team Captain will be the individual that posts the final recommendations to the Main Discussion Board on Day 4.
Teams will determine a name for their consultant team. This name will be posted in the Subject line of the final recommendations on Day 4.
Each team member must post their initial thoughts/recommendations to the Group Discussion Board by Day 2 – there is no length requirement for this initial post. However, students are expected to actively engage in the group recommendation planning by Day 2 and through Day 4.
Part 2, Due Day 4 (on the Main Forum):

The Team Captain will post the team’s final recommendations to the Week 7 Group Activity thread on the main Forum. In the subject line, the Team Captain will post the consultant team’s name. There is no length requirement for the final recommendation. However, it is expected the recommendations are thorough and complete.
You are to engage (react/respond) to another team’s recommendations at with at least one substantial post by day 5. Your response should be roughly 250 words in length
This preceding portion of the Group Activity is worth 60 pointsfor individual students (Twenty [20] points can be earned by contributions to the Group Discussion Board by and on Day 2 of Week 7. Forty [40] points can be earned for the Group’s Final Recommendations to the Main Forum by the end of the day; Day 4).

By Day 5 of Week 7, each student should review and comment on a recommendation made by another team. For example, Jane Smith is a member of Team 1. By Day 5, Jane Smith will read the recommendations posted by the other teams – Team 2, Team 3, and Team 4. Jane Smith will provide at least one substantial comment to another team. Be specific. Provide depth.

This preceding peer engagement portion of the Group Activity is worth 20 points.

Finally, you will be complete a Self and Peer Evaluation of your experience in Week 7. Please use the attached form and submit your evaluation by Day 5 of Week 7. Self and peer evaluation form(1).docx

This preceding Self and Peer Evaluation portion of the Group Activity is worth 20 points.

Due Day 5, Week 7 – A total of 100 points are possible per team member for the Group Activity. Members will be graded individually.