01 Jan A. Specialized vertical market

Part 1 of 1 – 70.0/ 100.0 Points

Question 1 of 20

5.0/ 5.0 Points

Which of the following statements about collaborative commerce systems is NOT true?

A. They involve a move from a transaction focus to a relationship focus.

B. They may include both customers and suppliers.

C. They are open, competitive marketplaces.

D. They typically include a central data repository.

Question 2 of 20

5.0/ 5.0 Points

Which social network functionality allows users to easily post messages to the entire community?

A. Message board

B. Chat

C. Instant messaging

D. E-mail

Question 3 of 20

5.0/ 5.0 Points

All of the following are potential benefits of B2B e-commerce EXCEPT:

A. increased production flexibility.

B. increased product cycle time.

C. increased opportunities to collaborate with suppliers and distributors.

D. increased visibility and real-time information sharing among all participants in the supply chain network.

Question 4 of 20

5.0/ 5.0 Points

?Facebook is an example of a(n):

A. interest-based social network.

B. affinity community/social network.

C. general community/social network.

D. practice network.

Question 5 of 20

5.0/ 5.0 Points

Which of the following statements about auctions is NOT true?

A. The market leader in C2C auctions is Craigslist.

B. Auctions constituted a significant part of B2B e-commerce in 2012.

C. Over a third of procurement officers use auctions to procure goods.

D. In B2C auctions, established merchants offer items for sale using dynamic pricing techniques.

Question 6 of 20

5.0/ 5.0 Points

VWGroupSupply.com is an example of an:

A. e-distributor.

B. e-procurement Net marketplace.

C. exchange.

D. industry consortium.

Question 7 of 20

5.0/ 5.0 Points

Which of the following statements about B2B electronic storefronts is NOT true?

A. They are a predecessor of automated order entry systems.

B. They tend to serve horizontal markets.

C. They are seller-side solutions.

D. They are usually considered a type of Net marketplace.

Question 8 of 20

5.0/ 5.0 Points

?All of the following are forms of collaboration among businesses EXCEPT:

A. RFQs.

B. CPFR.

C. demand chain visibility.

D. marketing coordination and product design.

Question 9 of 20

5.0/ 5.0 Points

When sellers agree informally or formally to set floor prices below which they will not sell on auction items, it is known as:

A. discriminatory pricing.

B. price matching.

C. bid rigging.

D. uniform pricing.

Question 10 of 20

5.0/ 5.0 Points

Elance.com is an example of a(n):

A. demand aggregator.

B. auction aggregator.

C. auction solution provider.

D. professional service auction.

Question 11 of 20

5.0/ 5.0 Points

Which of the following was a primary feature of early online communities?

A. Chat

B. Network discovery

C. Widgets

D. Message boards

Question 12 of 20

5.0/ 5.0 Points

Which social network functionality allows users to create Web pages that describe themselves?

A. Friends network

B. Profiles

C. Storage

D. Membership management tools

Question 13 of 20

5.0/ 5.0 Points

An example of an indirect good in the fast-food industry is:

A. food-grade paper.

B. fax paper.

C. beef.

D. sugar.

Question 14 of 20

0.0/ 5.0 Points

The majority of inter-firm trade involves:

A. spot purchasing of direct goods.

B. contract purchasing of indirect goods.

C. contract purchasing of direct goods.

D. spot purchasing of indirect goods.

Question 15 of 20

5.0/ 5.0 Points

Which of the following statements about social networks is NOT true?

A. Yahoo visitors spend more than twice as much time on Yahoo as Facebook visitors spend on Facebook.

B. Much more is spent on advertising on portals than on social networks.

C. Facebook’s share of the total social market is declining.

D. The response to display ads on Facebook is lower than on portal sites.

Question 16 of 20

0.0/ 5.0 Points

?Which of the following primarily deal with indirect goods?

A. E-distributors and industry consortia

B. E-distributors and e-procurement Net marketplaces

C. Exchanges and industry consortia

D. Exchanges and e-procurement Net marketplaces

Question 17 of 20

0.0/ 5.0 Points

All of the following are benefits of auctions EXCEPT:

A. more efficient price discovery.

B. lower transaction costs.

C. decreased price transparency.

D. increased market efficiency.

Question 18 of 20

0.0/ 5.0 Points

Industry consortia are sometimes referred to as:

A. one-to-one markets.

B. one-to-many markets.

C. many-to-few markets.

D. many-to-many markets.

Question 19 of 20

0.0/ 5.0 Points

All of the following are major developments in supply chain management EXCEPT:

A. supply chain simplification.

B. EDI.

C. accountable supply chains.

D. the elimination of legacy computer systems.

Question 20 of 20

0.0/ 5.0 Points

Which of the following statements illustrates the network effects to which portals are subject?

A. Specialized vertical market portals attract only 2-10 percent of the audience, while a few large megaportals garner most of the market.

B. The value of the portal to advertisers and consumers increases geometrically as reach increases.

C. The greater the amount of content provided by a portal, the greater its value to the community.

D. The greater number of portals available, the greater the potential audience for each.