The aim of this assignment is to provide students with the opportunity to perform a thorough case analysis.

6.  Bank of America Corporation (BAC)

Headquartered in Charlotte, North Carolina, Bank of America Corporation serves individuals, businesses, institutional investors, and large corporations and governments worldwide on a variety of financial needs. Having over 209 thousand employees, Bank of America reported 2017 revenues in excess of $87 billion. The company operates in over 40 countries and all 50 U.S. states with a footprint that includes 80 percent of the U.S. population. The company has over 16,000 ATMs and 34 million accounts with 25 million mobile users and 5,500 branches. The company serves over three million small business owners and is considered the global leader in investment banking and trading. By some metrics, Bank of America is the second largest bank in the United States.

The organization is made up of Bank of America, Merrill Lynch, U.S. Trust, and Bank of America Merrill Lynch and offers eight lines of businesses. These include retail, preferred and small business, Merrill Lynch Wealth Management, and U.S. Trust for individual consumers. The company offers commercial, corporate, and investment banking to businesses. For institutional investors, Bank of America offers brokerage, banking, trust, and retirement products. 

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Need to do SWAT Analysis 

SWOT Analysis 

• Strengths 
  • Identify the strengths of the organization and       answer the following questions:
    • How does this strength affect the operations of the organization?
    • How does this strength assist the company in meeting the needs of its target market(s)?
• Weaknesses 
  • Identify weaknesses of the organization and       answer the following questions:
    • How does this weakness affect the operations of the organization?
    • How does knowledge of this weakness assist the organization in meeting the needs of its target market(s)?
• Opportunities 
  • Identify opportunities in the industry (and/or external environment) and answer       the following questions:
    • How is this opportunity related to serving the needs of our target market?
    • What actions must the organization take to capitalize on this opportunity?
• Threats 
  • Identify threats in the industry (and/or external environment) and answer the       following questions:
    • How is this threat related to serving the needs of our target market?
    • What actions must the organization take to prevent this threat from limiting the capabilities of the organization?