08 Apr Create a basic hypothetical Marketing Plan for THE BOEING COMPANY.?? Your marketing plan will include these sections from the Modules. A subhead
Create a basic hypothetical Marketing Plan for THE BOEING COMPANY.
Your marketing plan will include these sections from the Modules. A subheading in your paper should be used for each of these.
Executive Summary
Marketing Objectives
Product or Brand Introduction
Current Marketing Situation
SWOT Analysis
Product/Service Strategy
Pricing Strategy
Distribution Strategy
Promotion Strategy
Supporting Budget for Marketing
Formatting requirements are the following:
12 point, Times New Roman font
Double-spaced throughout with 1" margins all around
Title page in APA format
Reference list (in-text citations and references in APA format)
1
6
Course Project Marketing Plan
Rashine A. Williams
College of Aeronautics, Embry-Riddle Aeronautical University
MKTG 311: Course Project Marketing Plan
Instructor: JoDee Phillips
February 14, 2022
Executive Summary
Marketing Objectives
The Boeing Company is very reputable in the the aviation industry and has been the worlds largest aerospace company and leading manufacturer of commercial jetliners, defense, space and security systems. As an aviation maintenance officer in the United States Army, I often interact with members of the Boeing company and I’m often familiarizing myself with their products. As a matter of fact, on a daily basis it is my responsibility to maintain 24 AH-64 Apache helicopters which is one of the premier attack helicopters across the world that has been created by the Boeing Company.
The marketing objectives content I would have for this company are
Increase Brand Awareness
launch New Products
Attract New Customers
Retain Current Customers
Increase Sales.
Product or Brand Introduction
Current Marketing Situation
SWOT Analysis
Product/Service Strategy
Pricing Strategy
Distribution Strategy
Promotion Strategy
Supporting Budget for Marketing
References
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