Company Background

Apple was founded on April 1, 1976 by two college dropout students, Steve Jobs and Steve Wozniak. Their goal was to make computers small enough for people to have in their homes or offices.

The lines of business include iPhone, Services, Mac, iPad, as well as its Wearables, Home, and Accessories unit.

The industries that Apple competes in are Consumer electronics, software and online services.

SWOT Analysis

Strengths- You will not have to worry about bringing a charger everywhere you go.

Weaknesses- The battery percentage gained by the other phone may not last as long as you charging your phone with a charger.

Opportunities- Maximize profit.

Threats- Competition of other phone companies like Android who may try and produce the same product.

Strategic Analysis

To ensure and lower the chances of people’s phones dying all around the world.

To exchange battery life between others.

To make sure your phone never dies again.

Competitive Analysis

Market Segmentations

Age and Gender – All ages and genders who own a phone could use this product from perspectives of being in need of charge.

Spending Power – This medium expensed item would allow all classes of people the ability to purchase.

Reasons for buying – Main reasons for buying the product would be to obtain the charge from another person with a small usage charge and receive a higher battery percentage to get you through the day without your phone dying.

Competition : Major brands such as Samsung may choose to create a similar item for a cheaper price.

Target Market : Teenagers and adults who own phones or tablets.

Differentiation : Our innovative product would be different than others out there due to the intense charging power through one app to give your phone lasting life for the entirety of the day.

Marketing Mix

Product- Our product will be available for all iPhone users with an iPhone X and newer.

Price- We will charge $10.99 a month.

Place- Our product will be available in the App Store.

Promotion- We will promote our product internationally since Apple products have a high density in other countries as well as the US.

Implementation Plan & Marketing Calendar

We decided to roll out our project app and promote through many channels such as Walmart, Target, Best Buy, and any phone networking places where Apple phones can be purchased, as well as, through social medias and television commercials. The estimated time period for our product to get around in the market is approximately one to six months after initial release of the app. The product would be a permanent sales option for continued and future use and sales.