01 Jan Given the difficulties
DQ 1
Read the “Global Branding of Avengers and Iron Man” case study on pages 449–450 in your Hill text. Respond to the following questions:
What marketing promotional strategy and tactics are Marvel Studios using to optimize their global success with Avengers and Iron Man?
How might Marvel Studios evolve their marketing strategy and tactics to be even more successful on a global basis in the future?
Support your position with one additional resource from eitherglobalEDGE or the Capella library.
You mustuse proper APA references and in-text citations to identify both the textbook and your additional resource.
Response Guidelines
Respond to at least two other learners.
DQ 2
Read the “Managing Expatriates at Royal Dutch Shell” case study on page 496 in your textbook. Respond to the following:
Given the difficulties in recruiting key personnel for foreign postings, why does Royal Dutch/Shell continue to emphasize international mobility of its workforce?
Support your position with one additional resource from eitherglobalEDGE or the Capella library.
You mustuse proper APA references and in-text citations to identify both the textbook and your additional resource.
Response Guidelines
Respond to at least two other learners.
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