14 Jun This project is designed to expand your knowledge of the different CRM products and service providers available on the market today. You will use the CRM Exploratio
This project is designed to expand your knowledge of the different CRM products and service providers available on the market today. You will use the CRM Exploration Project Template attached.
The company you will research about is Oracle https://www.oracle.com and the category of the company research is The Best Marketing Automation Software and Solutions. The template (attached) contains all the questions you will need to gather and research. Be sure to use the article by CRM Magazine as well as any of the materials on each company's website.
MAR4860 CUSTOMER RELATIONSHIP MANAGEMENT
Company Exploration Research Project
Company #1
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Provider Details |
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Name of CRM Provider |
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Company Website |
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CRM Category (See CRM Market Leaders article) |
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Brief Company Overview (Years in Business, Founder, Public/Private, Location, History, etc.) |
Who are the Company’s customers? Market? Describe the kinds of business customers that this Company provides solutions to. This is not about specific customers; this is about the markets and target business customers the Company offers products and services to. This should be at least 200 words.
What does the Company offer? Complete the table below and discuss three (3) top products and/or service offerings. Be sure to provide: 1) the name of product offered by this Company; 2) the key features/functionality the product/service offers; and the 3) business problem it solves and/or benefit it provides to businesses.
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Name of Product |
Key Features/Functionality |
Business Problem/Benefits |
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#2 – |
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#3 – |
Discuss three (3) specific customers who have used or currently use this Company’s products and services. You may get this from the provider’s case studies/ Be sure to address: 1) the product/service used; 2) the problem the customer is looking to solve; and 3) the benefits gained from using the Company’s product/service. Fill out table below.
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Name of Customer & Industry |
Name of Products/Services Used |
Business Problems Experienced |
Benefits Gained |
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#2 – |
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#3 – |
Pricing. Visit the website’s pricing information What best quote could you offer a company with 100 employees to implement the products you listed above?
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Name of Product |
Cost (Per Employee/Month) |
Total Annual Cost (Total for 100 employees)
CRM Implementation
Pretend you are a business manager contracting the CRM providers highlighted in this project. Discuss three (3) challenges you may face when trying to implement this within your company and your recommended approach for overcoming each challenge. Be specific and don’t assume I know what you are trying to say.
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Description of Challenge |
Recommended Approaches |
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#1 – |
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#2 – |
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#3 – |
Page 4
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