10 Jul For this Assignment, you will act as the director of marketing for a company and will provide an analysis of how you would promote your products and/or services to a spe
Power point Marketing Assignment Part 1. Please use Attached Power Point Template. This assignment will be checked by Safe Assign.
For this Assignment, you will act as the director of marketing for a company and will provide an analysis of how you would promote your products and/or services to a specific demographic targeted market using social media marketing strategies. This analysis will be divided into three separate presentations. This week, you will submit the first presentation on incorporating the consumer. In Week 2, you will submit a presentation on incorporating product and service innovation. In Week 3, you will submit a presentation on incorporating marketing in the technological era.
With those thoughts in mind, you will select a particular industry (e.g., health care, automotive, consumer goods) and identify a specific target market. Using that information, you will analyze the use of social media marketing strategies to reach that target market and influence buyer behavior. To showcase your analysis, you will create a PowerPoint slide presentation, along with a written script (in the Notes section of the PowerPoint) that you would use to give your presentation. As you develop your presentation, be sure to include specific examples where applicable, as well as relevant citations from the Learning Resources, the Walden Library, and/or other appropriate academic sources.
To prepare for this Assignment:
· Select a particular industry (e.g., health care, automotive, consumer goods) and identify a specific target market
· Download the Week 1 Assignment Template. (Please use Template that’s attached)
Submit your presentation and accompanying script in the Notes section of each slide. Be sure to fully address the following in approximately 4 slides, excluding references:
Incorporating the Consumer
· Explain what it means to be a consumer. Provide two or more examples to support your explanation.
· Analyze the process consumers use to make decisions. As part of your analysis, identify influencing factors that contribute to how and why they make decisions.
· Examine how conditioning and culture challenge the development of a marketing strategy.
· Analyze how consumers’ needs could change the strategy for a marketing campaign.
References:
References:
https://www.searchenginejournal.com/psychology-marketing-influences-decisions/142368/
https://www.cleverism.com/customer-psychology-frameworks/
,
Marketing Strategies to Influence Buyer Behavior: The Consumer
Your Name
Master of Business Administration, Walden University
WMBA 6060: Marketing for Competitiveness
Instructor’s Name
Month XX, 202X
[Template Notes: A script is not needed for this page. Complete the missing information on this slide: your name, Instructor’s name, and date. Be sure to delete this information in brackets.]
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[Template Notes]
[Note: Delete this slide before submitting your Assignment. This Assignment Template is based off the APA Presentation Template (APA 7) found on the General Templates page of the Walden Writing Center. The template found on this page provides additional information that may be helpful. Be sure to refer to the notes area of each slide for further instructions, including whether a script is needed.]
[Template Notes: A script is not needed for this page. Be sure to delete this slide before submitting your Assignment.]
2
Incorporating the Consumer
[Template Notes: A script is not needed for this page. Be sure to delete this information in brackets.]
3
[Note: Add slide content. Delete this information in brackets.]
[Template Notes: In this area, insert your script for this slide. Add additional slides as necessary. Be sure to delete this information in brackets.]
4
[Note: Add slide content. Delete this information in brackets.]
[Template Notes: In this area, insert your script for this slide. Add additional slides as necessary. Be sure to delete this information in brackets.]
5
References
[Delete all information in brackets. Include a reference list at the end of your presentation. Reference list entries take the same format they would in a paper. For more information about formatting your reference list, please visit the following site: https://academicguides.waldenu.edu/writingcenter/apa/references.]
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