10 Jul Directions After reading the text, search for an organization that does not currently do business globally? (outside of their home country). What opportunities would int

Unit 5: Discussion 1

Directions

After reading the text, search for an organization that does not currently do business globally (outside of their home country).

What opportunities would international expansion give this organization?

List 2 – 3 strategies the organization might use and analyze the benefits and risks associated with each strategy. Justify why, in your opinion, international expansion is or is not a viable strategy for them.  

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Unit 5: Overview – Executing and Monitoring Strategies

Introduction

The global marketplace provides many opportunities for firms to increase their revenue base and profitability. Also, in today’s knowledge-based economy there are opportunities to create advantages by leveraging firm knowledge across national boundaries. However, along with the potential benefits there are pitfalls that all firms must avoid in order to be successful.

There are many alternative strategies for entering another country or area of the world. For instance, an organization can partner with another organization already in the area – and that relationship may be a joint venture, a distributorship, a merger/acquisition or a licensing arrangement.  Additionally, an organization may decide to export or to manufacture in the new location while also doing a combination of joint venture, distributorship, etc.