12 Jul You have been exposed to a number of approaches that organizations call upon to advance creative thinking. Among those techniques, one of the better recognized and utilized is
You have been exposed to a number of approaches that organizations call upon to advance creative thinking. Among those techniques, one of the better recognized and utilized is SCAMPER, a creativity tool that is a form of brainstorming. In this assignment, you will be asked to analyze and implement SCAMPER using an existing product or service in your organization that needs improvement. Use the attached SCAMPER worksheet to complete this assignment.
See the attached documents for complete instructions and grading rubric and the SCAMPER worksheet. Submit your completed worksheet to the above submission link
Due Date: 11:59 pm EST Sunday of Unit 3 Points: 100 Overview: You have been exposed to a number of approaches that organizations call upon to
advance creative thinking. Among those techniques, one of the better recognized and
utilized is SCAMPER, a creativity tool that is a form of brainstorming. In this assignment,
you will be asked to analyze and implement SCAMPER using an existing product or
service in your organization that needs improvement. Use the attached SCAMPER
worksheet to complete this assignment.
Instructions: Complete the SCAMPER Worksheet:
1. Using the resources in this unit or additional web resources, prepare a brief
statement of three sentences maximum describing SCAMPER as a creativity
tool.
o Address at least three of the techniques.
o Describe their importance in terms of the creative process.
2. Complete the SCAMPER table:
o In the third column:
▪ Pose questions pertaining to the service or product you identified in
each of the SCAMPER areas characterized by the pneumonic.
▪ Apply the SCAMPER process to come up with ideas to present to
our manager.
3. Address the following at the bottom of the worksheet:
o Identify and describe your service or product and provide a rational.
o Review your ideas and answer the following questions:
1. Do any idea(s) stand out as viable solutions? Explain.
2. Could any of the ideas be used to create a new service or product or to
redesign an existing one? Explain.
Requirements:
• Submit the completed SCAMPER Worksheet.
Unit 3 Assignment: Generating Ideas with SCAMPER
BUS505 – Organizational Creativity, Discovery, and Innovation
Be sure to read the criteria by which your work will be evaluated before you write and again after you write.
Evaluation Rubric for Unit 3 Assignments
CRITERIA Deficient Needs Improvement
Proficient Exemplary
(0-5 Points) (6-7 Points) (8-9 Points) (10 Points)
Introductory statement
Statement reflects limited understanding of SCAMPER.
Techniques are shared without noting any value in creativity process.
Statement shares how one technique adds value to creativity process.
Statement reflects how 3 or more technique(s) are important to creativity in the process.
(0-23 Points) (24-31 Points) (32-39 Points ) (40 Points)
Questions and Ideas column
Identifies service or product without detail; SCAMPER technique not used to pose questions.
Identifies service or product without rational; less than 2 SCAMPER techniques use to pose questions.
Identifies and describes service or product; rational limited; 3- 6 SCAMPER techniques used.
Identifies and describes service or product; rational shares why; 7 SCAMPER techniques used.
(0-11 Points) (12-15 Points) (16-19 Points) (20 Points)
Product Description
Description is missing or minimal.
Description of production or service is missing the rationale or the details are insufficient.
Description of production or service is provided including the rationale. Some details missing.
Description of production or service is complete including the rationale.
(0-11 Points) (12-15 Points) (16-19 Points) (20 Points)
Final Questions Fails to respond to either question.
Responds to one of the two questions.
Responds to both questions; supports ideas with some details.
Responds to both questions; supports ideas with multiple details connecting back to SCAMPER.
(0-5 Points) (6-7 Points) (8-9 Points) (10 Points)
Clear and Professional Writing
Errors impede professional presentation; guidelines not followed.
Significant errors that do not impede professional presentation.
Few errors that do not impede professional presentation.
Writing and format is clear, professional, and error free.
,
BUS505 – Organizational Creativity, Discovery, and Innovation
Unit 3 Assigment: SCAMPER Worksheet
Introductory Statement:
SCAMPER Table
|
Examples |
Your Questions and Ideas |
|
|
S Substitute |
||
|
C Combine |
||
|
A Adapt |
Adapt a drinking straw idea to create a straw that filters polluted water. |
|
|
M Modify |
Change the sit position and pedals of a traditional bike to create a recumbent bicycle. |
|
|
P Put to other use |
||
|
E Eliminate |
Eliminating material to reduce packaging size, increase ease of unpackaging, etc. |
|
|
R Reverse / Rearrange |
After completing the table, address the following:
· Identify and describe your service or product and provide a rational.
· Answer the following questions:
1. Do any idea(s) stand out as viable solutions? Explain.
2. Could any of the ideas be used to create a new service or product or to redesign an existing one? Explain.
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