14 Jul After the meeting of the Board of Directors, the Chairwoman of the Board calls you into her office. She offers you a cup of coffee and is impressed with the information that you
3-5 pgs
After the meeting of the Board of Directors, the Chairwoman of the Board calls you into her office. She offers you a cup of coffee and is impressed with the information that you presented in the meeting and your understanding of new ventures. She says:
"We're ready to invest in a new generation of business leaders. There is so much talent arising from business schools, and the passion for entrepreneurism, innovation, and business excellence helps to build a strong economy. I'd like you to work with a multicultural team of entrepreneurs to develop a global small business.
You will need to prepare an executive business plan overview for the global small business for the Board of Directors, a brand logo, and a prospective commercial that could be used to advertise the global small business's product or service. If the global small business idea is successful, the Board of Directors may approve startup funding of up to $1 million."
Using the resources in the CTU Library, research entrepreneurism and small businesses, and create an executive business plan using this template (I've attached the template file) that includes the following:
- Company Information: The name and background of your global small business including founders, history, current number of employees, and location.
- Mission Statement: The purpose of your global small business.
- Product or Service: A description of the products or services that your global small business will offer.
- Company Logo: An original creative graphic that identifies your company or brand.
- Market: The market for your global small business, including regions served and competitors.
- Advertising: Prepare a description of an original, creative commercial for the products or services offered; Include what advertising medium you would use (Social Media, TV, Radio, for example) and include the identified target audience
- Financials: The projected operational financial needs for your organization and the potential investments needed.
- Growth Potential: The projected financial and market growth of the company for the next 5 years.
Provide a reference list of up to 3 resources at the end of your project of the resources you have found in the CTU Library, and include in-text citations for the articles in APA format.
Student Name
Assignment Title
Colorado Technical University
Date
Introduction
Introduce the topics you will cover in your paper. Use 12-pt Times New Roman font, and double space and indent each paragraph throughout your assignment. Each paragraph should include a topic sentence, at least 2 qualifier sentences, and a transition for a total of 4 sentences. Use APA in-text citations where your references are used. Do not change the document margins. The paper should be 3–5 pages (plus a title page and a reference page).
Company Information, Mission Statement, and Product/Service
Introduce your company by providing the name and background of your company, including the founders, history, current number of employees, and location. Also include hat your mission statement and the product or services you offer.
Marketing and Advertising
Add a copy of your logo that identifies your company or brand.
Insert your logo here.
What is the market for your global small business? Include regions served and competitors.
Insert your response here.
Describe the commercial that you would create for the product or services offered. Where would you place your advertisement (e.g., social media, TV, radio) and who is your target audience for your advertisement?
Insert your response here.
Projected Financials and Growth Potential
Financials: Include the projected operational financial needs for your organization and the potential investments needed.
Insert your response here.
Growth Potential: Include projected financial and market growth of the company for the next 5 years.
Insert your response here.
Conclusion
Summarize the main points of your paper. Be sure to proofread your assignment for organization, grammar, punctuation, and APA style.
References
Cite 1–3 sources in APA format. Here are some examples of references cited in APA format:
Khan, M. A., Ismail, F. B., Altaf, H., & Basheer, A. (2020). The interplay of leadership styles, innovative work behavior, organizational culture, and organizational citizenship behavior. Sage Open, 10(1). http://dx.doi.org.proxy.cecybrary.com/10.1177/2158244019898264
Kmec, J. (2012, March 13). Where’s the boss? And what counts as “work”? The Society Pages. https://thesocietypages.org/socimages/2012/03/13/wheres-the-boss-and-what-counts-as-work/
Gliddon, D. G., & Rothwell, W. J. (2018). Innovation leadership. Routledge.
https://login.proxy.cecybrary.com/sso/skillport?context=137758
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