02 Jan Air China is considering

Embery MBAA523 Module 1.4 Discussion

1.4 – Discussion: Applying the Porter Model to the Airline Industry

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The goal of the Discussion Board is to share concepts, theories, ideas, and to learn from the collective knowledge and experience of your peers and instructor. Critical thinking is a valued trait in all career fields and these discussions give you an opportunity to focus on managerial and airline economic topics and practice your critical thinking and communicating skills.

In this discussion forum, address the following:

Choose one of Porter’s five forces.
Discuss the characteristics of the airline industry within this framework.
Does your selected market force result in higher or lower airline profits?
Remember to respond to at least two of your peers’ postings. This is a graded activity due on the last day of the module. Review the Discussion Rubric for detailed grading criteria.

Note:Discussion rubrics may be accessed by selecting the gear icon above and choosing “show rubric” from the drop-down menu.

Embery MBAA523 Module 2.3 Discussion

2.3 – Discussion – Air Travel Demand

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Reminder: The purpose of the discussion activities is to share your insights with your classmates.

In this discussion forum, address the following:

What are the factors that drive the demand for air travel?
What is the prospect for long-term travel growth?
Remember to respond to at least two of your peers’ postings. This is a graded activity due on the last day of the module.

Review the Discussion Rubric to find out how to maximize your grade.

Embery MBAA523 Module 3.3 Discussion

3.3 – Discussion: Airline Response to Recession

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The goal of the discussions is to share concepts, theories, ideas, and to learn from the collective knowledge and experience of your peers and instructor. Critical thinking is a valued trait in all career fields and these discussions give you an opportunity to focus on managerial and airline economic topics and practice your critical thinking and communicating skills.

discussion_forum.jpgIn this discussion forum, address the following:

In 2008, the world entered the worst recession since the Great Depression of the 1930s. What would you predict for airline supply and demand?

Review US airline industry demand and supply data from the US Bureau of Transportation Statistics. Explain in terms of supply and demand how the US domestic airline industry reacted to the recession. You may wish to explain only one aspect of the US airline response to the recession such as supply, demand, or pricing.

Data source: The US Bureau of Transportation Statistics supplies a wealth of airline data.

For this project, you will find a customizable data table at Research and Innovative Technology Administration, or http://www.bts.gov/xml/air_traffic/src/index.xml#CustomizeTable (Links to an external site.).

Customize your data by selecting: 1. From 2007 until the end of the recession or to an end point of your interest, 2. Domestic, 3. Scheduled, and 4. Passengers, then select the statistics of interest (scroll to the bottom for selection criteria).

Prices are, of course, another piece of this puzzle. RITA provides a table of national fares. Find these under Data and Statistics/Air Fares Data/National Level Fares since 1995. Use the quarterly data, U.S. Average (Inflation-Adjusted $).

A few airline terms will be helpful. Airline supply is usually measured in Available Seat Miles (ASM). Measures of demand are Revenue Passenger Miles (RPM) and Enplanements. Passenger Load Factor is yet another indication of demand. Should you ever wish to do more research, perhaps for the GCP, the BTS has all the airline statistics you will probably ever need.

Remember to respond to at least two of your peers’ postings. This is a graded activity due on the last day of the module. Review the Discussion Rubric to find out how to maximize your grade.

Embery MBAA523 Module 4.3 Discussion

4.3 – Discussion: Low Cost Carriers

66 unread replies.3737 replies.

The goal of the Discussion Boardis to share concepts, theories, ideas, and to learn from the collective knowledge and experience of your peers and instructor. Critical thinking is a valued trait in all career fields and these discussions give you an opportunity to focus on managerial and airline economic topics and practice your critical thinking and communicating skills.

In this discussion forum, address the following:

Choose one element of archetypal low-cost-carrier business model (see Doganis, Chapter 6). Explain how it reduces cost compared with a large international network airline.
Why do global network carriers not incorporate this element in their business model?
Remember to respond to at least two of your peers’ postings. This is a graded activity due on the last day of the module. Review the Discussion Rubric to find out how to maximize your grade.

Embery MBAA523 Module 5.3 Discussion

5.3 – Discussion – Passengers’ Wants in Air Travel

99 unread replies.4343 replies.

The goal of the Discussion Boardis to share concepts, theories, ideas, and to learn from the collective knowledge and experience of your peers and instructor. Critical thinking is a valued trait in all career fields and these discussions give you an opportunity to focus on managerial and airline economic topics and practice your critical thinking and communicating skills.

In this discussion forum, address the following:

What do passengers want in airline service?
Can an airline satisfy the wants of all passengers?
Remember to respond to at least two of your peers’ postings. This is a graded activity due on the last day of the module. Review the Discussion Rubric to find out how to maximize your grade.

Embery MBAA523 Module 6.3 Discussion

6.3 – Discussion: Pricing Strategies

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Consider three different flights: A Monday morning flight from Chicago (ORD) to New York (LGA) with very high demand by business passengers; a mid-morning flight from St. Louis (STL) to LAX with moderate demand from both business and leisure passengers; and a regional jet flight from Columbia, S.C (CAE) to Atlanta (ATL) with connections to all major cities on mainline jets (the RJ has cost per available seat mile twice that of mainline jets). The three applicable pricing models are peak pricing, 3rd degree price discrimination, and cross subsidization.

In this discussion forum, address the following:

Choose one flight and explain how one of the models applies to pricing.

Remember to respond to at least two of your peers’ postings. This is a graded activity due on the last day of the module. Review the Discussion Rubric to find out how to maximize your grade.

Embery MBAA523 Module 7.3 Discussion

7.3 – Discussion: New Carrier Entry

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A smaller network carrier (hub and spoke airline) is considering expanding its product by adding a new route connecting its hub with the “fortress hub” of a global network carrier (see Doganis sections 9.6 & 9.7).

In this discussion forum, address the following:

Choose any one of the topics from Baye/Prince Chapter 13 and discuss its applicability to the entry decision.

Remember to respond to at least two of your peers’ postings. This is a graded activity due on the last day of the module. Review the Discussion Rubric to find out how to maximize your grade.

Embery MBAA523 Module 8.3 Discussion

8.3 – Discussion: Increased Competition

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With DHL promising increased competition in the US express package (integrated carrier) industry, various stakeholders would greet this prospect quite differently.

In this discussion forum, address the following:

Choose one of these stakeholder groups and explain from their perspective why you oppose or support the entry of DHL in the US domestic market:
Federal, state and/or local government
FedEx and UPS management and employees
DHL management and employees
Labor unions and package shippers
Use the theories of various market structures to support your postings.
Remember to respond to at least two of your peers’ postings. This is a graded activity due on the last day of the module. Review the Discussion Rubric to find out how to maximize your grade.

Embery MBAA523 Module 9.3 Discussion

9.3 – Discussion: Airfreight

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Air China is regularly selling out the cargo belly hold capacity on its scheduled Beijing to Los Angeles passenger flights.

In this discussion forum, address the following:

Air China is considering leasing a Boeing 747-400 freighter (originally a passenger aircraft, but converted to all- cargo) to provide more cargo capacity on this route. What is your advice?
There are many aspects to this question ranging from additional needed information to supply, demand, cost, and pricing. You may address one or more aspects as desired.
Remember to respond to at least two of your peers’ postings. This is a graded activity due on the last day of the module. Review the Discussion Rubric to find out how to maximize your grade.