Competitive Intelligence

Discuss the significance of competitive intelligence gathering for an organization succeeding in this current competitive field. *You will find a module in Chapter 2 that discusses competitive intelligence.

Initial Post:

In your initial response please include AT A MINIMUM:

1. What is a SWOT analysis and why is it important?
2. What kinds of different analyses are there and what distinct information can be gathered from each?
3. What types of different reports and plans should be utilized in the overall analysis to provide depth and necessary content for management to make competitive decisions?

Response:

As you read your classmates' postings, think of areas where you can expand on the subject, conduct more research to further explore the topic, or examine the subject through different lenses and perspectives.

Regarding your response to your classmates: Please highlight a new facet to build on what your classmate stated, add to the conversation, or find an alternative viewpoint and support your response with citations. It's important to have more than “I agree” or “good point," when responding!

Due Wednesday – Initial Post

Answer the prompt and respond to at least three of your peers' posts. You must make an initial post before you are able to view the posts of your peers. To view the discussion board rubric, click the three vertical dots icon in the upper right corner and select "Show Rubric."

Due Sunday – Post Peer Response

A reminder about "classroom" discussion at the Master's level:

Try to complete your initial post early during the conference week (no later than Day 3 of the week) and plan to continue dialogue with your classmates throughout the remainder of the week. Think of our online conversations as discussion in a traditional classroom. Posting your initial post and responses at the last moment would be similar to walking into a classroom discussion with 10 minutes left in the class. You would miss the issues covered by your classmates! Remember, the intent of our conference discussion is to take the conversation to the next level – the Master's level of discussion.

In addition, posting early has its benefits. You have the opportunity to state your original thoughts without worrying that you are saying the same things that a classmate has already stated.

Finally, please use academic citations from the library to support your statements. Don't simply rely on Google!